Improving Customer Experience on Your E-Commerce Website

By Cesar Beltran
Improving Customer Experience on Your E-Commerce Website created by Shopify website developers

Online retail in recent years has become incredibly popular with the average consumer. Technology and e-commerce platforms are continuously advancing. This applies to their ease of use, as well as features for users. Statistics predict that by 2021, 17.5 % of total global retail sales will be e-commerce driven.

It is impossible to guarantee that every visitor to your website will result in a sale. What you can do is easily get to grips with the essentials of your e-commerce store.

It is not the employer who pays the wages. Employers only handle the money … It is the customer who pays the wages.– Henry Ford

By tapping into consumers’ needs, and giving website visitors the best customer experience through Shopify Plus, you can improve customer loyalty and boost sales.

It really is that simple.

Read below for some handy suggestions the Shopify web developers at Blackbelt Commerce have concluded to improve customer experience on your Shopify Plus e-commerce store.

Show You Care

Our team of Shopify experts at Blackbelt Commerce believe that customer retention is as important as securing a sale. It’s vital to show your existing customers you care, and reward loyal customers for coming back.

With Shopify e-commerce, for example, you can offer repeat buyers a checkout experience that is 40 percent faster with Shopify pay.

Features such as this that can see customer loyalty grow.

Offer features such as allowing repeat buyers to check out 40 percent faster with Shopify Plus, for instance. It’s additional bonuses such as this that can encourage retention and evoke a connection with customers.

Listen To Your Customers

Showing you care involves more than just an easy-to-navigate website and benefits for return customers. Listening to your customers is another way that you can truly show you care. One way is through feedback features such as comment boxes.

Chatbots is another feature that has proved successful and is supported and encouraged here at Blackbelt Commerce. Developing an AI feature such as a chatbot with Shopify Plus can present your business as accessible to your consumers. They will feel they are listened to and valued.

“Your most unhappy customers are your greatest source of learning.”Bill Gates

Encourage feedback, and don’t forget your ‘Contact Us’ page. It should be easy for website visitors to contact you. Ideally, there should be multiple ways such as via email, phone or direct message.

Ease of Use

Research found that 79 percent of customers who are dissatisfied with a website’s performance say they’re less likely to buy from the same site again.

Above all else, your website needs to be easy to use and navigate. This doesn’t just apply to the computer, either.

Mobile optimized websites are now second nature in the world of e-commerce. You are seriously missing a trick if your website is not optimized for mobile. Mobile devices are predicted to account for 27 percent of all US retail e-commerce sales by the end of 2018. This can be compared to 19% recorded in 2014.

Consumers want to be able to purchase goods from a clearly laid out website, with no fuss. You will be helping yourself by investing time and money into a mobile-friendly website. Shopify e-commerce is one such platform that features such benefits.

Where to start:

  • Navigation and online search should be easy
  • Consider features such as related feature products
  • Suggest products that might appeal to customers depending on the item they have searched for
  • Customize navigation with a particular theme

What Are The Benefits?

Not only can such benefits available with Shopify Plus boost sales, but such benefits also offer customers a more personalized shopping experience. This experience is tailored to their needs. It’s a win-win situation.

  • Easy checkout is a no-brainer. Customers want to be able to buy their products, fast. Slow loading pages will see them less likely to return in future, or even make a sale in the first place.

Mobile First Enterprise

When considering your Shopify Plus site, consider the importance of mobile-first enterprise commerce. With the help of a Shopify developer, for example, you can track consumer behavior to ensure you are getting the most out of your site. You can then tailor its features for the benefit of your company and your consumers. This can include optimizing sales with mobile payments built in.

As Shopify experts like ourselves know, the user experience is an essential factor that can impact the success of your e-commerce store. If your website is poorly laid out, you cannot hope to generate sales and boost interest. You must capitalize on opportunities right in front of you.

Increase Your Website Speed  

Another essential you shouldn’t overlook is your website speed. Below is a rundown of how speed affects your website:

  • 64% of smartphone users expect pages to load in less than 4 seconds
  • 47% of customers expect a webpage to load in 2 seconds or less
  • 1 second delay in page load time equates to an 11% loss of page views.

Key Website Features

There are a few essential features you should most definitely consider including within your website design. These include:

  • Wishlists
  • Promotional offers
  • Discounts for returning customers
  • A ‘popular products’ page
  • A promotion of related products
  • A return policy that is easy to understand

Conclusion

Making sure you are utilizing the benefits of Shopify Plus is essential. Blackbelt Commerce is familiar with the benefits and features that can maximize your sales. Taking an approach which puts the customer experience first is a good starting point.

Speed, ease of use and personalization, some of the key features that Shopify Plus offers its customers, will set you ahead of the competition.  A trusted Shopify developer can help you build this into your Shopify Plus store. Shopify Plus features aim to put user experience first. This will see more consumers return to your business in the future. Take the necessary steps to help your business get there today, and see your e-commerce website soar.

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Thank you again for following our Shopify Insider Blog @ Blackbelt Commerce. We can also help you with many other services.

Additionally, we have many other valuable posts that are informative.  Here are our top recommendations; Social Media and  How To Choose A Shopify Developer.

Also, you can learn all about who are the Shopify Experts at Blackbelt Commerce.

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