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Judith Leiber eCommerce website created by the Shopify Experts

Announcing: Blackbelt Commerce Launch Judith Leiber’s New Website

Blackbelt Commerce is proud to announce the deployment of the new website for Judith Leiber Couture. On Monday 27th August ...
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How To Use Content Marketing To Boost Shopify Traffic

How To Use Content Marketing To Boost Shopify Traffic

Running an online store is a competitive business. It’s hard enough to get people to visit your site, let alone ...
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Blogging was once considered the specialty of individuals who are looking to share their stories, ideas, and thoughts. Nowadays, it’s become a powerful tool in promoting eCommerce sites. Why? Because blogging provides the ideal platform to diversify your content and market your brand. It fleshes out your website and draws search engine users to your store. How can you capitalize on this form of marketing? It’s wise to make a note of the following set of rules: • Keep it relevant • Engage, entertain and inform • Use diverse media • Be aware of SEO • Always link to your product pages Blog posts are quick and easy to create, but it’s important to know the style and features you ought to in-clude. These features are discussed in more detail below. Keep it Relevant Each blog post you create needs in some way to link to the products sold in your store. You can play loose and fast with this rule, but your content should always reflect your brand. It might seem a simple tip, but avoiding misleading titles and irrelevant content means you’ll not frustrate the readers of your blog. Remember that the aim of your blog posts is to prime readers to visit your store, so it’s no use blogging about travel if you’re selling power tools. That said, there are plenty of subjects in which power tools are relevant. Consider the titles listed below: • How to Successfully Renovate Your Home • Top DIY Tips for Beginners • Home Improvement Ideas on a Budget • Where to Buy Cheap Materials for Construction Each title engages with a different subsection of curious consumers. Every reader might be interested in pur-chasing power tools. In this way, you’re casting a wide net for users browsing the internet. However, a wider net will only draw in web users with no interest in your products. Engage, Entertain and Inform This is a stylistic piece of advice, and it hinges on how you choose to engage your audience. A poorly-written blog post only communicates a lack of professionalism and attention to detail. A well-written post, on the other hand, communicates trust, confidence, and wisdom. In this sense, ensure you’re using a talented copywriter with the skills necessary to engage with readers through entertaining prose, informative tips, and a pleasant tone of voice. Concentrate on: • Answering the query highlighted in the title • Providing evidence-based advice • Deploying a light-hearted tone of voice • Appearing authoritative about the content covered • Structuring the article for optimized readability Create a brief along these lines for your writer/s and provide feedback with each blog post they create in order to hone your house style to perfection. Use Diverse Media The internet has developed significantly since the days of text-heavy blog posts. It’s unusual nowadays for blogs to be composed purely of text. Shopify experts know that additional media breaks up the text, helping develop the points you’re attempting to make. Consider using: • Hyperlinks directing to additional resources • Relevant photographs • Informative infographics • Embedded videos or audio • Interactive media such as quizzes As well as providing a blog post that’s easier to consume and adequately augmented with extra-textual fea-tures, you’ll also be diversifying how web users can find your website. If you can encourage users to click through from your YouTube video, a Google image result, or a Facebook quiz, you’re multiplying the traffic that leads your customers to your website. Be Aware of SEO “SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules” – Jordan Teicher Search engine optimization is a large marketing function that blog posts harness. Understanding how this works will alter the form and content of your posts. Bear in mind that: • An attention-grabbing title caters towards web user’s questions, queries, or research • The inclusion of keywords draws in popularly-searched terms and phrases • Links outside your site increase your visibility on search engines such as Google • The more content you publish, the more search engines perceive you as a reliable source of infor-mation There are of course exceptions and nuances to these tips. Those eCommerce businesses unfamiliar with SEO would benefit from the help of the best Shopify developers in the field, who will be able to provide the as-sistance required to maximize your visibility on search engines. Always Hyperlink into Your Product Pages Once you’ve hooked a web user into reading your blog, it’s essential that you provide a link for them to fol-low should they be interested in purchasing your product. Again, a Shopify ecommerce development will ensure these links are placed perfectly for the greatest impact. Hyperlinks embedded in the text will do just that, directing readers seamlessly into the product menus and display pages where you generate interest and sales. Without those links, your blog won’t perform its func-tion of driving sales and profits for your online store. Round-Up The above tips detail the specifications of what a successful blog post should look like. Beyond the technical advice, though, remember that you’re aiming at coherency and readability above all else. Ensure posts are readable, well broken-down, and short enough for web users to enjoy. Keep them light but informative, and always ensure that they’re pointing consumers confidently towards the fabulous array of products that await within your store. If in doubt, don’t hesitate to contact Shopify web developers to help you create the eCommerce site of your dreams created by Shopify experts

What To Bear In Mind When Blogging From Your eCommerce Site

Blogging was once considered the specialty of individuals who are looking to share their stories, ideas, and thoughts. Nowadays, it’s ...
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How To Harness The Hottest eCommerce Trends Of 2019 created by Shopify experts and developers

How To Harness The Hottest eCommerce Trends Of 2019

The designers behind eCommerce stores are forever devising new and exciting ways with which to entice customers to part with ...
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How To Build A Seductive Online Store created by Shopify experts

How To Build A Seductive Online Store

In the initial stages of setting up an online store, you’ll spend time honing your brand design and webpage layout ...
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You Hire A Shopify Expert? created by Shopify website developers

Should You Hire A Shopify Expert?

Are you starting an e-commerce business for the first time? Not sure which platform is right for you or how ...
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Shopify Plus Partners: What They Are and How to Become One created by the best Shopify experts

Shopify Plus Partners: What They Are and How to Become One

In 2016, Shopify Plus launched its Partnership program, helping established merchants become Shopify experts. The program aims to facilitate strategic ...
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How to Customize a Theme for Your Shopify Store created by shopify experts

How To Customize A Theme For Your Shopify Store

What Is A Shopify Theme? A theme is a template for your Shopify store that determines how it looks and ...
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How To Reduce Shopping Cart Abandonment With Shopify Plus created by Shopify expert developers

How To Reduce Shopping Cart Abandonment With Shopify Plus

Shopping cart abandonment is the number one enemy of a successful e-commerce store, yet 88% of online transactions will end ...
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