Top Shopify Experts & Developers
As a premier Shopify Plus agency, Blackbelt Commerce delivers high-performance eCommerce solutions for SMB and mid-market brands generating between $0–$50M in annual revenue. ... Our certified Shopify Experts and Developers specialize in custom Shopify development, conversion-focused design, unified commerce strategy, SEO optimization, and scalable eCommerce infrastructure that helps brands increase revenue, streamline operations, and improve customer experience. Trusted by 1,000+ Shopify merchants worldwide, Blackbelt Commerce combines deep platform expertise with a data-driven, growth-focused approach tailored for modern direct-to-consumer and omnichannel brands. From Shopify migrations and custom theme development to retention marketing and technical SEO, we help ambitious brands scale efficiently on the Shopify ecosystem. Our leadership team is led by Cesar A. Beltran, Founder & Chief Technologist.
Victoria Beltran is the Cofounder and Chief Executive Officer of BlackbeltCommerce, where she leads with a proven track record of driving growth, optimizing performance, and delivering outstanding client results. Holding a degree in Criminal Justice from Pace University, Victoria brings a unique analytical and problem-solving approach to business leadership, complemented by years of hands-on experience in digital marketing and eCommerce.
Before stepping into the Cofounder & CEO role, Victoria served as the Director of Marketing and Customer Support at BlackbeltCommerce, where she played a pivotal role in shaping the company's marketing direction and elevating the client experience. She has significant expertise in managing and scaling social media channels, ensuring consistent engagement and growth across platforms. As a certified Shopify Expert, she has guided countless Shopify store owners to success—specializing in conversion rate optimization (CRO) and designing customer experiences that transform visitors into loyal buyers.
Victoria also has deep knowledge of SEO, developing strategies that improve visibility and organic rankings while aligning with the latest search engine algorithms. Her skill set extends to Google Ads and paid media, where she applies advanced cost analysis and campaign management to maximize ROI and deliver measurable results for clients.
Under her leadership, Victoria is responsible for overseeing all aspects of marketing, client support, and growth strategy at BlackbeltCommerce. She ensures that every project—from initial store setup to ongoing support—meets the highest standards of performance. Her direct involvement in supporting Shopify stores has resulted in businesses achieving growth that goes far beyond industry averages.
Known for her dedication, innovation, and data-driven decision-making, Victoria embodies the mission of BlackbeltCommerce: empowering brands to thrive on Shopify through expert development, marketing, and long-term support.
Linda Soares is the Chief Operating Officer of BlackbeltCommerce, where she leads day-to-day operations, financial management, and cross-functional execution to ensure the company runs efficiently and delivers consistent results for clients. Holding a Bachelor's degree in Sociology from CUNY Hunter College, Linda brings a strong understanding of human behavior, communication, and organizational dynamics—skills that are essential in managing teams, client relationships, and internal processes at scale.
At BlackbeltCommerce, Linda is responsible for overseeing operational strategy, optimizing workflows, and managing company finances to support sustainable growth. She plays a central role in aligning internal teams, improving productivity, and implementing systems that enhance performance across all areas of the business. Her ability to streamline operations while maintaining a strong focus on data and execution ensures that both the company and its clients achieve measurable success.
Linda is also a key point of contact for solutions, working closely with clients and team members to identify challenges, provide strategic direction, and ensure projects are executed effectively. Known for her strong people skills and clear communication, she fosters collaboration across departments and builds lasting relationships with clients by delivering reliable, results-driven support.
With a focus on operational excellence, financial oversight, and team alignment, Linda plays a critical role in helping eCommerce brands scale through structured systems, efficient processes, and performance-focused solutions that drive long-term growth.

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You don’t want just a website—you need a trusted partner who truly understands online business and entrepreneurship. Your eCommerce store isn’t just a storefront; it’s the heart of your business, your online headquarters. Our team of expert developers is dedicated to guiding you through every step of building and managing a successful eCommerce store. Ready to take your online business to the next level? Let’s work together to make it happen. Reach out to us today and see how we can help your store thrive!
Shopify Quickstart Guide and The Monster FAQ from over 150 Shopify Stores
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Get The Free E-Course: 6 Secrets for Increasing Your Shopify Sales
Based on our work with over 400 Shopify stores.
Get The Free, Exclusive Report: Shopify Quickstart Guide and The Monster FAQ from over 150 Shopify Stores
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NYC's Shopify & Shopify Plus Experts
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