Good e-commerce stores focus on the human experience. Although businesses must evolve, you need to focus on your customers.
Change the layout of an app and everyone goes up in arms. Then, not even a week later, they come to terms with the change and realize it’s better after all.
Big changes can result in backlash. But so long as it was the right change, your brand loyalty will only get stronger.
The other option is to keep things the way they are, but outdated websites and layouts are not trusted. This is because they are not seen as secure. That is why you need to re-evaluate and reassess your website and aim to improve it.
Change is the best strategy.
Make sure that change works for your business. Blackbelt Commerce has created the following guide on the best e-commerce strategies.
Strategy to Boost Sales on Your Online E-Commerce Store
“Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”
– Mark Cuban
Change is the best strategy, but how do you know what to change? Which ones are the best? By following this guide you can boost sales and improve your website:
Understand How Users Are Interacting With Your Site
To understand how successful your website is, you need to know how easy it is to use. Easy navigation is essential. Your customers should have no issue in finding what it is they are seeking.
You need your site to be flawless, but you also need it to have features customers have gotten used to.
Understand how your users interact with your site. Ask yourself the following question:
1. How do customers go through your sales process?
2. What is a successful sales cycle to your business?
3. Can you make the checkout process easier?
Knowing the answer to these questions will help you fix the problems in your website. It can also help create a better experience for them in the long run.
Improve Sales Listings For Your E-Commerce Business
Sales listings are important for customers and search engine algorithms alike. Your product listing should include size, materials, origin, and anything else noteworthy. What’s more, you can always include keywords for added optimization.
To improve your sales listings try:
1. Adding metadata, tags, and descriptions
2. Improving photos and videos
3. Making the listing interactive
Shopify e-commerce developers will help create modern and interactive listings for your products. All the above helps with user engagement. This can capture your customers’ attention, resulting in a boost in sales.
Make it Transparent
Your customers should never have to hunt down information. If they do, you will lose sales. All information should be available.
Have a webpage dedicated to an FAQ. You can cover the most notable questions, such as:
· Shipping Costs
· Return Policies
· Bonus: Supply Chain
Such information can help with closing a sale. It can be the difference between a customer completing checkout or abandoning their cart.
Boost Sales Before Checkout
Once again you will want to work with developers to make full use of the Shopify services that will boost your sales. Some great options to boost your sales include:
Small, effective sales promotions make a big difference. An effective deal to use is free shipping if the buyer exceeds a certain spending threshold. Spend $50, for example, and receive free shipping! This can encourage users to buy that one extra thing and boost your profit margins.
Make Suggestions Once Item Has Been Added to Cart
Offer suggestions for items already in the cart. For example, a customer buys a toy, and then you can offer similar toys, wrapping paper, or even replacement batteries. If the items in question are relevant to your customer, they will very likely buy these extra products. This is known as upselling.
Allow Customers to Continue Shopping
Don’t make it a hassle to get back to the product page. Customers should not be transported to the checkout if they put an item in their shopping basket. Instead, let them return to your product page and see what else they might want to buy.
Use Retargeting to Bring Customers Back to Your Commerce Store
“Loyalty is not won by being first. It is won by being best.”
– Stefan Persson
98% of users don’t buy anything the first time they visit your website. That is why the “soft-sell” is far more useful. The goal of a soft sale is to get their contact details. Therefore, you can retarget these visitors and bring them back again and again.
Offer A Reason to Sign Up To Your Newsletter
You can do this by offering value. Create a weekly newsletter that offers great information or tutorials. If you are a retail company, for example, you can create styling guides. Link your own products to these style guides and offer value and boost sales all at the same time.
Remind Customers of Items in Their Baskets
If there is a forgotten item in their basket, remind them. You can do this with a subtle email tailored to a customer’s checkout basket. These emails should be personalized.
Offer Deals to Entice Them to Come Back
Another great way to get them to complete their checkout is to offer a small discount or free shipping. By timing this offer you can encourage them to make a decision on the spot. This is also a fantastic way to land a user’s first buy.
Ongoing Strategies for Your E-Commerce Store
As for your website, the best strategy for improvement is to commit to it. You want your site to always be at its best, which is why you will want to:
1. Audit it
2. Update it
3. Keep an up-to-date blog
Work with a Shopify developer so that your site is easy to update and change with the times. That way your sales strategy can be optimized at all times. Your users will enjoy buying from your site and want to return again and again.
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