Best Design Practices for an E-Commerce Store

By Cesar Beltran

Design is an evolving process. E commerce website designs are not static. Trends come and go, and technology changes the design landscape. You can offer great design to your customers without much effort.

There are many best design practices for you to consider. What you decide depends on your brand, budget, and practicalities. To make things easier, Shopify experts have a lot of expertise. 

With today’s technology, you can offer ambient design to your customers. 

Think about the design elements you want to include, as well as the elements you need. You should not rush to create a website, it takes time.

We here at Blackbelt Commerce have compiled this guide:

Study Successful E-Commerce Online Stores 

One of the best ways to stand out as an e-commerce business is to keep up to date with website design trends. To do this you will want to investigate your competition, and ask yourself:  

  1. What design elements are they using?
  2. What feedback are they getting? 
  3. What features would be of value to your users? 
  4. What trends have emerged? 

You do not want to copy your competition, knowing what they are doing is a great way to improve your own ideas. If your customers are used to having a wishlist feature with the brands they use, then include a wishlist.

It is best to hire a Shopify developer so that your site always looks great and works well. They can help your website adapt to any changes too.

Design Trends 

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” 

– Milton Glaser

To help you get started, here are some key design trends to know: 

  • Intrinsic or creative e-commerce design 
  • More unique sites due through CSS 
  • Changing website design 
  • Greater personalization 
  • Stronger authentication 
  • Inclusive design 
  • Put storytelling at the heart of design 

Work with the best Shopify developers to bring these trends to life in your website. Also consider creative ways to make them unique to your brand. After all, you do not want to lose what makes your brand special.

Industry Trends 

New and exciting trends are appearing at a fast rate. You should keep an eye on these trends and include them if it makes sense to. Some trends involve:

  • Voice search capabilities 
  • VR and AR additions 
  • Stronger security 
  • AI assistants and design 
  • Interactive products 
  • Multi-channel selling 

Though it is not essential that you include these trends into your e-commerce website, they can help improve the user experience. Work with a Shopify website developer to install them into your own e-commerce store. 

Build a Strong E Commerce Store from the Ground Up 

Knowing what a great e-commerce website design looks like is a strong starting point. Once you know, the next step is to build a solid foundation. Do not rush into any decisions. Think long and hard.

  1. Use a powerful platform 
  2. Choose a theme to work from 
  3. Always use a professional Shopify developer

How to Improve Your Site Design 

Once the foundations are completed, you will need to audit your website. Auditing means you can keep an eye on how well your website is performing. It can highlight any notable issues that need fixing. 

You can audit your website by yourself or through a specialist.

Audit your website by going through it and checking for:

  • Broken links 
  • Missing pages 
  • Search engine optimization (SEO)
  • User engagement 
  • Whether your features still work 

Updates to plugins, design changes, and more can impact how your site runs. Check your website on a regular basis, but also have a feedback system in place. A feedback system makes it easier for you to spot problems.

Update Your E-Commerce Website Design Often 

You will want to update your design layout or product offerings often. You can do this for special holidays. Change your design:

  1. For sales 
  2. For holidays 
  3. For the individual 
  4. For the platform they arrived on 

If you want to impress your guests, try considering ambient design. 

Ambient design means that the designs changes depending on certain things. Using the time of day or where the user is located are two ways you can change your design. In the morning you can have a website that wishes “good morning” and offers an early-bird deal. 

You can also decorate your website so that it is Thanksgiving-themed or Christmas-themed. There is a whole host of holidays to make use of, such as Valentine’s Day and Independence Day.

Interactive Features to Consider 

Impress your customers by implementing a few interactive features. A few good features include:

  1. Quizzes to help users find their perfect item 
  2. Interactive products to get a better feel 
  3. The use of AR to see products in their own home

Having your users participate can help with dwell-time, too.

What to Watch Out For With Your E-Commerce Website

When designing your e-commerce store, you don’t want to overdo it. A simple e-commerce website is effective and looks great on all devices. If you overdo it with features, you clutter your page and make your products take a back seat. 


You will also want your website to be responsive. When you hear “responsive design” it refers to how it interacts with different devices. Your desktop webpage will not look good on a phone, for example. 


That is why you need Shopify expert developers to help your site look its best on all platforms. They will also need to make sure that the Shopify services you want are easy for your customers to use. There should be no difficulty switching between a desktop and their phone. 

There are many design elements to include in your e-commerce website. Do not overdo it, though. Remember that your e-commerce store needs to be user-friendly, navigate well, and show the products clearly.

If you need help, there are many Shopify experts for you to hire. By doing so, you have expert knowledge to help develop your e-commerce store.

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Once again, thank you for keeping up to date with our Insider Blog @ Blackbelt Commerce. Be sure to check out our portfolio and our other great services.

Furthermore, we also have other terrific blog articles such as How To Choose A Shopify Developer and How To Personalize Your eCommerce Store With Shopify — We are Blackbelt Commerce, a TOP Shopify & BigCommerce developer.

As well as great blog posts, we also offer support. If you have any questions please write them in the comments below.

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