My phone was ringing. I picked up and immediately liked what I heard. An exciting brand – Status Anxiety – was keen to work with us in moving their outdated website from an old platform (Gate13) to Shopify.
What followed was a fantastic, fun project that increased their revenue by 1000% (that is not a typo) within 6 months.
Here is what we learned.
Getting Started
The Status Anxiety team had some idea of what they wanted: A clean, mobile-optimized, minimal website that was easy to use and sold more products than their previous website. In addition, a scalable backend that was easy to manage, intuitive enough for their internal team to update, and presented a fantastic impression for customers and wholesalers.
To build on this, we made several suggestions through our Shopify Development services, based on our experience with, at the time, about 100 Shopify projects (now 250+):
- Suggested an initial theme as a starting point
- Heavily customized the theme to better showcase their wonderful products
- Added new features, including adding multiple images on the home page, multiple sliders at the top of each page, little details like rounded edges on images, second image on rollover
- Added an app for easy printing of invoices & packing labels to accommodate scaling of their growing business
- Many other customizations which you can read about here.
- Added a shipping calculator on the cart page to reduce abandonment
Scaling Up
After the initial launch, the Status Anxiety team did a wonderful job in promoting the new site to their customers, continuing to engage them, as well as enticing new customers to join their mailing list. (I’ve personally ordered some of their products, and even the packaging is amazing. I’ve carried their wallet around with me through 13 countries, 6 currencies in over 2 years, and it’s still in good condition despite the beating I have given it!).
We also conducted and implemented a thorough SEO review which further helped to boost their rankings. The Status Anxiety team also undertook a Google Adwords campaign and many other marketing activities, all driving traffic to the site. More recently, they have added a wholesale site to their web presence, based on the initial website design.
All of this led to a 10x increase in revenue within 6 months. Well done guys!
The Old Look – Old Gate 13 Website
Their initial website was built on a different platform, was not mobile optimized and had some problems on the user end as well as the management side. Here’s how it looked:
Old Homepage
The site was unusable on a mobile phone, and, overall, wasn’t very intuitive to use.
The New Look – New Shopify Website With 10x Revenue Within 6 Months
The new site is much more intuitive to use, cleaner, more appealing to the eye, and most importantly well-optimized for conversions. Product page layout is more flexible, cleaner and has better calls-to-action that prompt customers to purchase and give them all information on one page.
New Optimized Product Pages:
Results: Increased Revenue by 1000% Within 6 Months
We’re proud to have worked on this Shopify project and very excited to have seen Status Anxiety’s growth over the past two years. Well done guys!
***
More information:
Visit Status Anxiety →
More about what we did →
***
Once again, thank you for keeping up to date with our Shopify Insider Blog @ Blackbelt Commerce. Please make sure to check out our services.
We also have some top blog recommendations for you to check out; The Best Shopify Cheat Sheet Resources, How To Back Up Your Shopify Store and , six ways to boost your shopify store, what are the vital elements of good e-commerce, which social media network is right for your brands, What We Learned From Our Rebrand On Shopify. As always, keep a lookout for new blog posts.
Furthermore, if you have questions please leave a comment below and we will get back to you as soon as possible.
Last updated: May 1, 2026
Quick Answer: increase Shopify revenue
Increase Shopify Revenue becomes useful when it is tied to a real Shopify business decision: what the store owner is trying to improve, which risks or tradeoffs matter, and which action moves the store forward. For merchants working through shopify revenue growth and conversion optimization, the practical value is clarity: understand the issue, protect the customer experience, and decide when expert Shopify help can turn the idea into measurable improvement.
Want a sharper Shopify growth plan?
If this article connects to a current store decision, use the calendar to book a strategy call and turn the idea into a practical plan.
Key Takeaways
- increase Shopify revenue matters when it changes customer trust, conversion, operations, store performance, or the cost of future rework.
- A strong decision starts by identifying the business goal, the customer-experience risk, and the fastest safe improvement.
- Related resources connect this topic to Blackbelt Commerce, Shopify experts, Shopify Plus agencies, and the most relevant service pages.
- This topic belongs in the Shopify Revenue Growth and Conversion Optimization cluster because it affects how merchants plan, improve, and scale a Shopify store.
- The same-page Calendly CTA lets qualified readers book a strategy call without leaving the article.
How this connects to your Shopify growth strategy
Readers researching increase Shopify revenue usually want more than a definition; they want to know whether the idea can improve the store without creating new problems. For the Shopify Revenue Growth and Conversion Optimization cluster, the business decision is practical: can the current Shopify setup support the desired experience, conversion path, and operational workflow? When the answer is uncertain, expert planning, design, development, CRO, and SEO support can turn the idea into safer, measurable store improvements.
Want a sharper Shopify growth plan?
Use this guide as a decision tool. Then book a strategy call when you want a practical roadmap for your store.
Related Shopify resources
These internal resources support the Shopify Revenue Growth and Conversion Optimization topic cluster and help connect this guide to stronger commercial next steps:
- Shopify Revenue Growth and Conversion Optimization
- Shopify experts
- Shopify Plus agencies
- Shopify Revenue Growth and Conversion Optimization — Parent service page for the reader’s next commercial step
- Blackbelt Commerce — Home-page authority link for brand and core Shopify expertise
- Shopify experts — Money-page link requested for expert-hiring intent
- Shopify Plus agencies — Money-page link requested for high-growth and Plus-agency intent
- Shopify custom development — Development service page for implementation and technical help
- Shopify CRO — Conversion service page for readers focused on revenue and lead generation
- Shopify landing page design — Related design and conversion article for custom storefront decisions
Questions store owners ask before taking action
Why does increase Shopify revenue matter for Shopify merchants?
increase Shopify revenue matters when it affects customer trust, store performance, conversion, operations, or the ability to grow without avoidable rework.
What should the reader do first?
They should identify the business goal, review the current customer journey, and decide which improvement would have the clearest impact.
How do internal links help this article?
Internal links connect the educational topic to related service pages, Shopify experts, Shopify Plus agency support, and deeper resources.
When is expert help useful?
Expert help is useful when the decision affects revenue, SEO, conversion, integrations, technical implementation, or a high-risk store change.
How does this article support lead generation?
It educates first, then gives qualified readers a same-page option to book a strategy call when they need help applying the advice.
Future articles needed for topical dominance
To build deeper topical authority around this cluster, these supporting topics should be created later and linked back into this article:
- Increase Shopify Revenue Checklist for Shopify Store Owners: Creates a practical support article that turns the Shopify Revenue Growth and Conversion Optimization topic into an actionable review tool.
- Common Increase Shopify Revenue Mistakes and How to Avoid Them: Captures problem-aware searches and gives BBC a natural place to explain implementation risks without hard selling.
- When to Hire Shopify Experts for Increase Shopify Revenue: Connects informational demand to the expert-hiring money page while preserving educational intent.
Want a sharper Shopify growth plan?
Ready to turn the advice in this article into an action plan? Open the calendar here and choose a time that works for you.
