Social Media Is Not Going Away!
During the recent National Basketball Association’s All-Star weekend, Nike launched the newest product in its sports footwear range, the Air Jordan III “Tinker,” in a way that is set to usher in a whole new era of close cooperation between the world of e-commerce store and the world of social media.
Attendees of the star-studded after party were able to use the Snapchat app on their smartphones to scan exclusive codes that let them purchase the shoes directly through the app with the help of technology devised by the Shopify developer team. It was the first time any product had been sold in this way, and the shoes sold out in just 23 minutes.
Expansion Of e-Commerce
The potential for Snapchat to become an in-app e-commerce platform for other brands and e-commerce outlets has been further highlighted by the recent launch of the Snap Store. Part of Snapchat’s Discover section, the Snap Store allows users to purchase merchandise such as t-shirts and soft toys.
Although the system is presently only geared up to sell Snapchat’s own merchandise, it could potentially be used by others with the company charging a cut of the profits for each sale that is made, working in a similar way to the Shopify affiliate app.
Social media marketing offers a number of benefits to your enterprise including:
- Increased recognition of your brand.
- Increased customer loyalty to your brand.
- Higher conversion rates.
- Better Search Engine Rankings.
- Greater insights into your customer.
Broad Range Of Benefits
On any given day, Snapchat reaches 41% of 18 to 34-year-olds in the U.S.
If you haven’t already incorporated social media channels into your e-commerce store, you risk losing out to the competition. With Snapchat and other social media channels poised to make a bigger splash in the world of e-commerce in the weeks and months to come, the sooner you begin to integrate social media channels within your own Shopify store, the better.
Benefits Of Social Media Integration:
- Optimize your site for social sharing.
- Share stories of photographs from your customers.
- Offers rewards and discounts for referrals.
Increased Sales Potential
Although the new Air Jordan shoes were the first product to be sold on Snapchat, you can already sell products directly from other social media channels.
If, for example, you already have an image gallery of products on Pinterest, you’ll find that some Shopify themes already include Pin buttons right out of the box. However, if such buttons are not present in your original template, you can easily add one later on.
Another recent innovation involves the introduction of buyable Pins. They let consumers find and purchase your products directly from the Pinterest app. You can add buyable pins by adding the appropriate sales channel within your Shopify admin settings. They are yet another reason to ensure your level of social media integration is as high as possible.
The wide range of options for making use of social media channels within your e-commerce store is one of the reasons Blackbelt Commerce partners with Shopify to create bespoke e-commerce solutions for your business by allowing you to build advanced social media features into your store. Please check out this other article on 4 ways to show social proof.
At Blackbelt Commerce, we consider ourselves to be among the leading Shopify SEO experts. We can ensure your store always rides high in search rankings. Adding social media integration allows you to reach a whole new set of potential customers who may not be searching directly for your products.
“There is no B2B or B2C: It’s H2H. Human to Human.” Bryan Kramer
By incorporating additional content or material that adds value to your e-commerce store, you can attract the attention of social media users and find your content and brand name is more widely shared than you could ever have imagined.
We here at Blackbelt Commerce we understand that by combining social media with Shopify, it doesn’t just allow you to reach new customers, it also makes it easy to find new ways to engage them. For example, you can attach a Shopify discount code that:
- Reduces the cost of a purchase by a specific dollar amount.
- Reduces the purchase price by a fixed percentage.
- Qualifies buyers for free shipping.
Your e-Commerce Store, Your Way!
Although there are many great Shopify templates available, Blackbelt Commerce realizes that many store owners prefer a higher level of customization to their store to ensure their products and services stand out from the rest.
When it comes to designing your Shopify website, we work hard to incorporate your ideas with our own expertise. This creates the best possible virtual storefront for your goods and services. If you want to get a good idea of what is possible with a great e-commerce website, explore the many Shopify examples available to you until you find the right fit for your company (and customers).
In addition to the accumulation of social media channels, we can incorporate many additional features and capabilities to your e-commerce store such as:
- Turning specific features on or off.
- Adding updates to pages.
- Creating bespoke images.
- Adjusting the settings to take account of your individual requirements.
You can sell directly to other businesses using the Shopify wholesale channel or add customers to your list based on PayPal purchases using Shopify PayPal integration.
In order to achieve all of this, we rely on having access to a good Shopify cheat sheet with all the information necessary information and code permutations so that we can guarantee you get the result you desire in the shortest possible time.
Making full use of the customization options that are available makes it possible to take a Shopify template and use it to create a truly unique, bespoke e-commerce store for your goods or services. There are countless ways we can help you to boost your sales. For example, the Shopify PayPal integration allows you to easily add customers to your list based on PayPal purchases.
Using social media can boost awareness of your brand not just to other consumers but also to other businesses. If you want to be able to sell your goods directly to other companies as well as to individuals, Shopify makes it easy. With the Shopify Plus plan, you can create an extension of your existing online store on the Shopify wholesale channel.
Thank you for checking out our Shopify Insider Blog @ Blackbelt Commerce, we would like to recommend the following articles in our blog on service options and other great ways to expand your store and of course, please don’t forget to browse our products. We invite you to read other great topics on increasing and sales in your e-commerce or implementing a strategic SEO program.