Shopify Plus | Customer experience is one of the most crucial elements of any business, especially in e-commerce. Not only does it dictate how customers buy and receive your products, but it also influences how people interact with your company online. In the age of instant gratification, customers expect to find, order, and pay for products and services without any complications. If they can’t, they may doubt the credibility of your business, lose patience, and spend their money elsewhere.
Studies show that those deemed leaders in customer experience deliver, on average, 17% of revenue growth within five years. In contrast, poorer customer experience departments provide only 3% growth in the same period. As such, investing in customer experience is now the main focus of 68% of marketers, as it should be for your business.
76 % Of Consumers Say Having a Positive Customer Experience With a Brand Is More Important Than The Product Itself.
Thanks to Shopify Plus, it’s easy to create a cohesive customer experience, hence why more and more enterprise-level brands are making the switch from their old platforms to a more flexible e-commerce solution. There are plenty of reasons for businesses to migrate to Shopify Plus. However, when it comes to your website, the customer’s experience should always come first.
Aesthetic consistency is integral to a positive customer experience. Look at any online store you use often, and you’ll see that the branding is consistent across everything they do – their homepage, product descriptions, and marketing emails. Visual consistency matters, but so do color cues, visual prompts, and button placements that compel the user to “buy now” or find out more about a product.
A Shopify developer like Blackbelt Commerce will help your brand come to life through a visually stunning website. Not only will a developer customize your online store to get your brand’s tone and aesthetic across, but they will also combine sophisticated website design with Shopify SEO to boost traffic to your site from search engines.
This will enable your brand to engage with an audience targeted through ad campaigns, Shopify affiliate app promotion, or social media marketing.
“Brands need to dig deeper to understand how they can create awesome experiences for their customers across platforms,” Rob Tarkoff, president and CEO, Lithium Technologies
You can also use the Shopify image gallery to increase your click-through rates with compelling visuals that speak to your brand.
Shopify & Shopify Plus Converts
Even if you have ample traffic to your site, you need to know those visitors are going to convert to paying customers. Slow or untrustworthy pay portals are often responsible for high bounce rates, but you don’t have to worry about this issue when you migrate to Shopify Plus.
The Shopify PayPal integration allows customers to pay securely, through a method they already know and trust. Alternatively, they can save their credit card, shipping and billing information for faster check out the next time they shop. Unsurprisingly, this feature has a major impact on mobile conversion rates, as users only have to fill out two fields instead of 16.
No More Shopping Cart Abandonment
Shopping cart abandonment is the peak of bad customer experience; it’s the digital equivalent to a customer filling their cart with goods, then getting distracted and walking out of the store without buying them. It is also the single biggest obstacle for e-commerce businesses to overcome.
However, there are ways to persuade customers to take transactions to completion. Issuing a Shopify discount code as the user tries to click away is one solution, but creating a valuable and enjoyable customer experience overall is the best way to navigate this problem.
With more options to shop online than ever before, the power lies in the hands of the customer. Brands can no longer dictate terms. They must connect with the customer through the channel of their choice, which is more often than not a website, blog or social media channel. Communication is key here, as 60% of customers classify being ignored by a brand online as a bad customer experience.
“Getting CX (customer experience) right is no longer a luxury, but a critical business priority,” Yuri Kruman, CEO/founder, Master The Talk Consulting.
Customer experience is perhaps more important for e-commerce companies than bricks-and-mortar businesses, as in the digital world, you don’t always get a chance to redeem yourself or talk your customer round.
While business once hinged solely on face-to-face and telephone interactions, times are changing. It’s now about building relationships through technology, and that means making your website as user-friendly as possible.
Shopify Plus can help you do just that. It’s easy to set up with the Shopify cheat sheet, and we’ll work alongside you to create a high-converting website that you and your customers love.
Thank you again for following our Shopify Insider Blog @ Blackbelt Commerce, we have many other valuable and informative posts that you will help you to continue to optimize your website: here are our top recommendations; Boost Your Sales With These Cool Tools, The Benefits of Multichannel Thinking and Shopify Store and Customer Service. Make sure to check out all of our customer reviews. Also, you can learn all about who are the Shopify Experts at Blackbelt Commerce.
What are the top Shopify stores doing?
Take what we've learned and use it to your advantage.
Get our exclusive research: Insights from over 500 Shopify Stores.