Large companies and those with large product lists have challenges that their smaller business counterparts simply don’t face on the same scale – the issue of building personal relationships with their customers.
Large companies that would benefit from Shopify Plus are seen as more impersonal. With the features of Shopify Plus, enterprises can build a more personal brand that resonates with their audience.
The Importance of Brand Loyalty
Brand loyalty is incredibly important for a few reasons:
- Global shipping is becoming more accessible
- Customers have more variety than ever before through online portals
- Millennials and their younger counterparts demand more from their brands
How Small Businesses Are Benefiting
In short, small businesses are gaining more traction through social media community building and increased opportunities online.
From being able to hire a Shopify web developer to shipping to consumers at more affordable rates internationally, there are a lot of ways small businesses can grow their customer base.
What You Can Do About It
This means customers can diversify their brands from one enterprise that does it all to support smaller communities who provide them with the authentic, personal experience that they are looking for.
To keep your customer list growing and to improve revisits, you need to invest in your customers and care about what they value.
“Brand loyalty is most successful when it addresses the values that are most important to their customers.“
How to Make Your Enterprise More Human
To make your enterprise more human, and therefore capable of delivering the authentic experience that many millennials have stated that they want from their brands, you will need to look first to your Internet presence.
Over 2 billion people buy online, and this number will only grow as the younger generations gain more buying power. You need to look at your analytics and determine if your digital presence is optimized for this sort of traffic.
If not, then hire a Shopify developer. Our Shopify experts at Blackbelt Commerce can help create an e-commerce platform and optimize your Shopify Plus account for you that appeals to your demographic. It can help encourage repeat visits and sales, and of course, provide the key experience that customers are looking for.
“What does work […] is delivering authentic and quality experiences every time the customer has an interaction with your brand, no matter where the encounter happens.”
Offering a great, authentic online experience on your site can be done by:
- Being transparent in your company
- Offering key resources to help
- Sharing user-generated content
- Using their data for their benefit
- Using Shopify Flow to automate and improve the experience
How to Boost Brand Loyalty
Offering an authentic experience is the first step, but it is still a long way from building up lasting brand loyalty. You cannot just expect customers to be loyal, but you need to be loyal to them as well. If a lifetime customer isn’t buying from your latest season, contact them directly to find out why and figure out how you can solve that problem.
How to Contact These Customers
Some customers might prefer to be called, others messaged through email or social media. Either way, you need to care about your customers and figure out why they aren’t coming back, and how you can entice them to return.
The Benefits of This Loyalty
This effort will go a very long way towards creating a customer for life. A great starter solution would be to offer a Shopify discount code to reward them for their loyalty. On Shopify Plus, you can set up campaigns and flash sales to bring people back again and again. Pair it with a suggestion you think they will like, based on their user habits.
How to Boost Brand Loyalty on Social Media
First, you will want to boost your community’s engagement. This can be done by:
- Responding to as many comments and questions as you can online
- Engaging with those who share posts of your brand or within your niche
- Resharing content
You will then need to make it as easy as possible to buy the products you advertise on social media.
Your Shopify developer should be able to link products from your posts and even stories directly to your site. This will need to be done through your business Facebook page and then by optimizing your product listings.
People want to shop right from within Instagram and Pinterest, so give them that possibility.
How to Use Personalisation Tools
In order to take your Shopify development to the next level, you need to use personalization tools.
“Customers are looking for a personalized approach that supports them when they’re looking for help while also rewarding them for loyalty.”
Off-site you, of course, have email marketing. If you really want to boost sales and build a great relationship with customers, you need to focus on your main point of contact – your site. If your Shopify designers can create personalization tools that allow customers to easily complete their party outfit through a carefully suggested list of suggestions, you can monetize on this loyalty. As an enterprise, you have the benefit of being a one-stop shop. Help your customers find what they are looking for, particularly if you are a Shopify wholesale company, where you can send them a reminder when you estimate their stock will be low.
Improving your store and your offsite efforts like Shopify SEO and social media optimization will go a long way towards boosting brand loyalty and keep customers returning. Remember to offer the same level of loyalty to them, and reach out if there is a drop in engagement.
The Shopify experts at Blackbelt Commerce can help when either updating your Shopify store to the Shopify Plus package or helping to create one from scratch.
Furthermore, we also have other terrific blog articles such as 8 Ways To Grow Your Sales On Shopify Plus and Checkout on Shopify: How To Increase Conversions.— We are Blackbelt Commerce, a TOP Shopify & BigCommerce developer.
As well as great blog posts, we also offer support. If you have any questions please write them in the comments below.
We also have other terrific blog articles such as How To Boost The Site Popularity Of Your Shopify Plus Store and A Guide on Personalizing Your Shopify Plus Store— We are Blackbelt Commerce, a TOP Shopify & BigCommerce developer.
If you have any questions please write them in the comments below.
What are the top Shopify stores doing?
Take what we've learned and use it to your advantage.
Get our exclusive research: Insights from over 500 Shopify Stores.