The difference between Shopify and Shopify Plus is that the latter is for large and growing businesses. It is for brands who are already established, however, this does not mean you are guaranteed constant site popularity.
The internet is massive. It is easy to become lost within it, and so your business needs to keep on top of its marketing campaigns and your customer service. Maintaining your site’s popularity is ensuring you know your customers inside and out. It is knowing how to continue selling to them.
If you are a growing business who wishes to keep growing, here’s how to boost your site popularity, as well as keep it popular for your existing customers.
Use Analytics to Understand How People Use Your Shopify Plus Store
One of the most powerful tools out there is to determine how people are finding your store. You will also want to determine how they use your website. You can do this through Google Analytics. Here’s how you can install it to your Shopify store:
- Create a Google Account for your Shopify store
- Enter the Profile Information (store name, URL, industry)
- Get the Tracking ID
- Go to Shopify > Online Store > Preferences
- Paste the Tracking ID into the associated box
Once you complete these steps, it will take approximately 24 hours for Google Analytics to start providing you with critical site data. Once you have the data, it will help you optimize your site to user behavior.
“One metric alone doesn’t tell you what’s happening with your site; as ever Analytics is about taking your data and outside influences (i.e.time of the year) and building insights from all of it.”– Fiona Roddis
Optimize Your Shopify Plus Store
People want a site that is good looking, fast, and easy to use. By auditing your site, you can clear up problems such as:
- Broken links
- Poor speed
- Insufficient security
- Poor user experience
These are elements that people don’t actively think about, but they could mean the difference between a site visit and a sale.
Improve Your Website’s Look
Now that your site is functioning better, it is time to improve its overall look. Even great themes can become outdated. Therefore, it is wise to commit to a redesign every few years. However, ensure your redesign does not turn your website completely on its head. You do not want to upset or confuse your customers.
When you redesign, make sure it is a similar theme, but one that is more modern.
A redesign does not mean:
- Changing your branding
- Making your site unrecognizable
The bigger your store, the more emphasis you have to put on scaling your e-commerce platform. Though Shopify allows for scaling, it can be great to have a Shopify developer to handle the process, so that your site looks and functions beautifully. The larger your company, product list, and site, the more manual adjustments will be needed.
Conduct Keyword Research
Keyword research is critical for SEO and PPC marketing. The more relevant the keywords you use, the more likely users will find and enjoy your site. The reason why you should conduct keyword research first is so that you can create not only a great PPC campaign but also create content that is highly relevant to your users.
“Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can.” – Marko Kvesic
To conduct keyword research, you will need to know:
- Who your demographic is
- How they search
- What they search
- Where they are
- What jargon they use
- What matters to them
There are so many different signifiers that will help you create a great keyword campaign, and this will go on to benefit your SEO, content marketing, and your PPC strategies. The more relevant your keywords are in PPC, the more economical your campaign will be. You will also benefit from high conversion rates, but first, you need to know which searches to bid for.
Commit to a Strong Content Strategy
You need people to visit your site. The best way to achieve this is to commit to a strong content strategy. As a growing business or one that is established, you probably have a blog already. However, you need to ensure all your content is well-researched, appropriate and not keyword stuffed. Any out-dated content should be deleted.
Content can be product releases, what’s new in your industry, or anything that is of interest in your industry. If you sell bags, which celebrities have been spotted wearing them?
Your content is a great way to implement SEO. If you need help doing this, though, the experts at Blackbelt Commerce can offer a selection of Shopify services which cover SEO. With the help of Shopify experts, you can have a well-designed e-commerce store with appropriate SEO that is catered to boosting your site’s popularity.
Improve Your Social Media Marketing
Keyword research is critical for search engines, but that is not the only way people find and connect with new brands. In fact, one of the most powerful tools you can use is social media. However, a lot of companies do not use social media appropriately or unlock its full potential.
- Engage with your audience regularly
- Share user-generated posts
- Use the unique tools and follow marketing trends for each platform
- Offer consistent post updates and new content to engage with
Social media takes time to optimize. Yet like anything relying on creativity and analytics, soon you will have a winning strategy that drives more traffic to your Shopify store than ever before. Remember, if you do not know how to utilize social media, enlist the help of Shopify experts.
Boosting your site’s popularity is no easy task. You may think that as an established business you do not have to consider this, but you do. By relaxing on what already makes your site great, you are risking site performance and relevancy to your customers.
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