Once your Shopify e-commerce store is up and running, the work really begins. No matter how fantastic your launch day was, if you don’t constantly strive to attract new customers then your Shopify venture is simply not going to grow. You might think that occasionally posting a new product on your personal Facebook page is all that’s needed to make those amazing sales, but it’s really not.
The word ‘marketing’ is full of potential. You’re going to need to get with some of the basics if you want your Shopify development to be a profitable experience. With the help of a Shopify developer such as Blackbelt Commerce, your e-commerce store can help expand your possibilities. Here’s how you can find those all-important customers.
Yes, SEO Is Pretty Important
Search Engine Optimization (SEO) is going to be a marketing tool that you’ll need to get to grips with. It’s what you need to address if you want your Shopify site to show up in a prominent position on a Google search.
If you’ve ever Googled a consumer question, followed through and purchased a product, then you’ve been affected by some good SEO practice.
The thing about SEO is that you can learn everything about it today, and tomorrow Google can change their preferences. As well as keeping up to date on Google changes, you should also make sure that you follow these basics.
- Content – Your most useful SEO tool is content. The phrase ‘content is king’ has become a bit overused. That’s just because it’s true and it doesn’t look like it’ll be changing anytime soon. Don’t fall into the trap of thinking your content is all blog posts and product descriptions either. Shake it up a bit, and use graphics or even video to create a better variety of relevant content.
Keywords – Search engines scan through websites and judge them based on a number of factors like keywords and site quality. Your content needs a bit of both. Finding the best keywords is the best way to get better visibility on search engines. These will be related to your Shopify product or niche. Do some of your own research and play with Google searches to see what combinations of keywords show the best results. Then incorporate those keywords into your content.
- Find help – It might be that you don’t have the time or the inclination to concern yourself with the marketing side of your store. It can certainly be intimidating, which is why it may be worth looking for Shopify experts such as those at Blackbelt Commerce who can take over every element of your SEO and content marketing, and make certain that you are getting the most traffic.
“SEO is an investment just like a tree that needs effort, patience and time to grow before you can see the result.” Dr. Chris Dayagdag, CEO Marketlink Web Solutions
Get More Traffic On Your E-Commerce Store
As well as SEO, there are a few other tactics that you can use that will drive more visitors to your store. Deciding which ones are best suited to you will depend on your store itself, the niche that you fill, and your plans for Shopify web development. There are some proven basics that will see you get noticeably more traffic. Remember, the more site visitors you have, the more chance you have to make a sale. That’s the end goal.
- Use influencers – The rise of the social media influencer has seemingly come out of nowhere, but there’s no disputing their use. Consumers really like having products recommended to them. If you can build a relationship with a relevant social media account with plenty of followers, you’ll find that they can drive more traffic to your Shopify store than you thought possible.
“An influencer promoting and amplifying your message, your brand, to their audience means credibility. It means additional reach, and it means you get an outsized modifier to the conversion process.” Rand Fishkin, Founder of Moz
Find the influencers most suited to your Shopify product, and start building up that relationship. For products, Instagram has a strong influencer presence. This means you can ask someone who has a large following to review your product and point them to your e-commerce store.
- Paid Ads – Even if your SEO work has resulted in an excellent level of visibility on search engines, it’s always worth looking at Pay Per Click (PPC) advertising. These can be rather complicated to get your head around if you’re new to the concept. Your success will rely on both the platforms that you advertise on and the keywords that you pay for.
While SEO marketing is all about organic growth, PPC advertising can create much faster results.
Attending those fancy corporate events to increase your business network is useful. You can achieve much in the modern age without leaving your keyboard. Social media is rife with experts in every field and in every industry. You can be certain that there are already established communities that are highly relevant to your Shopify business.
Twitter is especially useful for businesses, and with just the right hashtag you could be forging beneficial links with any number of experts.
Take the time to interact and take part in relevant industry-related discussions. You’ll also firmly establish yourself as an expert in your field as well.
“Personal relationships are always the key to good business. You can buy networking; you can’t buy friendships.” Lindsay Fox, Founder of Linfox
If you’re unsure on how to taper into a new customer-base, ask for advice and guidance by the specialist. Although finding customers has never been easier, it can still be a challenge. As long as you emulate the top Shopify stores and take guidance from professional advice provided by Blackbelt Commerce’s team of dedicated Shopify experts, there’s no reason why you can’t attract new customers to your e-commerce store.
Thank you again for following our Shopify Insider Blog @ Blackbelt Commerce, we have many other valuable posts that are informative. Here are our top recommendations; SEO For Your Shopify Store and Social Media. The most exciting e-commerce marketing trends. We can also help you with many other services. Also, you can learn all about who are the Shopify Experts at Blackbelt Commerce.
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