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Free Report: 5 Ways To Increase Your Sales This Month (with free updates)
If you chose option #2, you’d be among 99% of people. I would love to see more people on Shopify using their mailing list signups more wisely. Having worked on over 100 Shopify stores, a common theme we see is ‘get free updates‘ resulting in few email signups. This post provides some suggestions on the topic.
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If you’re not receiving new subscribers to your mailing list, this post will help you understand why and offer some suggestions (read: bribes) to increase your subscribers and customer list.
Why Most People Don’t Want To Sign Up To Newsletters
Let’s face it: we all have enough newsletter subscriptions. Inbox overload is common. Many of us unsubscribe to email lists each week. The last thing we want is another ‘update’.
How To Bribe People To Join Your List
Recently, I’ve been reading extensively about the concepts of “Opt In Bribes” and “Incentives” to join a mailing list, instead of the old-fashioned ‘get updates‘.
The concept is simple: If you want people to become your customer, you need to offer them something that’s valuable to them. It could be:
- Offer them a discount
- Give them a free report with information they want to know about
- Send them a list of resources that will help them
- Give them a link to a video with helpful information
- Gradually send them free email series that helps them with a real problem.
Some examples of this are:
- On our website, we offer a free report about top Ecommerce mistakes. Since adding this free report instead of “Get updates”, we have increased our subscriber rate exponentially. See the bottom of this post for an example.
- Notes In Spanish offer a free Spanish report for signing up to their list. I signed up for this long ago and it helped me immensely in learning Spanish.
- Lead Pages offers free sales page templates, which I also use extensively.
- Sean Ogle offers a 6-step email series to building a location independent business
These are all excellent examples of giving something away for free, in return for loyal subscribers.
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How You Can Do This On Your Shopify Store
Almost all themes now come with a mailing list built-in. You can link up your Mailing List with your Shopify Store in under 5 minutes. Once you’ve done this (so you can capture their email address), take the following steps:
- Think seriously about what would be of interest to your customers. An email series? A video? A free report you can create? A resource list? It could be anything that’s of value, and ideally can be delivered in a digital format, so you can automatically send it to them. If you’re not sure, think about questions you’re asked regularly, and answer them in a report.
- Add your new digital bribe to your website. Don’t make it public yet. Just create a page for it but don’t link it to your navigation, or add it to your library as an asset.
- In MailChimp (or your other email software), create a “Welcome” email. Include a link to your new digital asset.
- In your Shopify Store, make it enticing for them to sign up. Replace “Get updates” — which no-one wants — with your new digital asset — e.g. “Download free report when you join us“.
How Long Will This Take?
It depends — but it doesn’t need to take long. You could easily draft a two-page PDF report in Microsoft Word in 1-2 hours, post it to your website, then link it to an automatic email you send out. In half a day, you can create an asset that will increase your subscriber list exponentially, potentially resulting in many more sales. It’s a time investment that pays off in the long term.
Check out the examples above or feel free to sign up to our list, if only to see how it works. You can always unsubscribe afterward.
Lastly: Some Things We’re Making
We’ve quietly but surely been working away at new things here at Shopify Ninjas:
- Support Program: We’ve introduced the world’s first Premium Support Program for store owners who want to spend less time doing fixes themselves, and more time managing their business. Click here for the details.
- Affiliates Program: If you’re interested in making a 40% commission on selling products that help people, you can check out our new affiliate program here.
- New Bilingual Theme: We’re working on a newly designed version of the Bilingual Theme which we’ll be realizing in Q1. Stay tuned for that!
- Lastly, we announced last week that we’re building the first-ever Shortcodes App for Shopify. You can grab those details or sign up to be notified, here.
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Thank you for checking out our Shopify Insider Blog @ Blackbelt Commerce. Please make sure to check out our services. We also have some top blog recommendations for you to check out; More Sales and Happier Customers, major update, shopify redirect, what is the best strategy for a good e-commerce store, 8 ways to grow your shopify store plus, and Shopify Store and Customer Service. Keep a lookout for new blog posts.
Questions? I’m happy to answer in the comments.
Last updated: May 1, 2026
Quick Answer: get more email subscribers Shopify
Get More Email Subscribers Shopify becomes useful when it is tied to a real Shopify business decision: what the store owner is trying to improve, which risks or tradeoffs matter, and which action moves the store forward. For merchants working through ecommerce email marketing and shopify revenue growth, the practical value is clarity: understand the issue, protect the customer experience, and decide when expert Shopify help can turn the idea into measurable improvement.
Want a sharper Shopify growth plan?
If this article connects to a current store decision, use the calendar to book a strategy call and turn the idea into a practical plan.
Key Takeaways
- get more email subscribers Shopify matters when it changes customer trust, conversion, operations, store performance, or the cost of future rework.
- A strong decision starts by identifying the business goal, the customer-experience risk, and the fastest safe improvement.
- Related resources connect this topic to Blackbelt Commerce, Shopify experts, Shopify Plus agencies, and the most relevant service pages.
- This topic belongs in the Ecommerce Email Marketing and Shopify Revenue Growth cluster because it affects how merchants plan, improve, and scale a Shopify store.
- The same-page Calendly CTA lets qualified readers book a strategy call without leaving the article.
How this connects to your Shopify growth strategy
Readers researching get more email subscribers Shopify usually want more than a definition; they want to know whether the idea can improve the store without creating new problems. For the Ecommerce Email Marketing and Shopify Revenue Growth cluster, the business decision is practical: can the current Shopify setup support the desired experience, conversion path, and operational workflow? When the answer is uncertain, expert planning, design, development, CRO, and SEO support can turn the idea into safer, measurable store improvements.
Want a sharper Shopify growth plan?
Use this guide as a decision tool. Then book a strategy call when you want a practical roadmap for your store.
Related Shopify resources
These internal resources support the Ecommerce Email Marketing and Shopify Revenue Growth topic cluster and help connect this guide to stronger commercial next steps:
- Ecommerce Email Marketing and Shopify Revenue Growth
- Shopify experts
- Shopify Plus agencies
- Ecommerce Email Marketing and Shopify Revenue Growth — Parent service page for the reader’s next commercial step
- Blackbelt Commerce — Home-page authority link for brand and core Shopify expertise
- Shopify experts — Money-page link requested for expert-hiring intent
- Shopify Plus agencies — Money-page link requested for high-growth and Plus-agency intent
- Shopify custom development — Development service page for implementation and technical help
- Shopify CRO — Conversion service page for readers focused on revenue and lead generation
- ecommerce web solution — Related ecommerce solution article
Questions store owners ask before taking action
Why does get more email subscribers Shopify matter for Shopify merchants?
get more email subscribers Shopify matters when it affects customer trust, store performance, conversion, operations, or the ability to grow without avoidable rework.
What should the reader do first?
They should identify the business goal, review the current customer journey, and decide which improvement would have the clearest impact.
How do internal links help this article?
Internal links connect the educational topic to related service pages, Shopify experts, Shopify Plus agency support, and deeper resources.
When is expert help useful?
Expert help is useful when the decision affects revenue, SEO, conversion, integrations, technical implementation, or a high-risk store change.
How does this article support lead generation?
It educates first, then gives qualified readers a same-page option to book a strategy call when they need help applying the advice.
Future articles needed for topical dominance
To build deeper topical authority around this cluster, these supporting topics should be created later and linked back into this article:
- Get More Email Subscribers Shopify Checklist for Shopify Store Owners: Creates a practical support article that turns the Ecommerce Email Marketing and Shopify Revenue Growth topic into an actionable review tool.
- Common Get More Email Subscribers Shopify Mistakes and How to Avoid Them: Captures problem-aware searches and gives BBC a natural place to explain implementation risks without hard selling.
- When to Hire Shopify Experts for Get More Email Subscribers Shopify: Connects informational demand to the expert-hiring money page while preserving educational intent.
Want a sharper Shopify growth plan?
Ready to turn the advice in this article into an action plan? Open the calendar here and choose a time that works for you.
