Fortunately, there’s an easy way to solve all that. Keeping your customers and prospects happy with the level of marketing they receive is not as complicated as you might think.
In fact, it’s pretty easy once you understand the process. You get a big pay-off for a small time investment too.
In this post, we’re going to cover how to add ‘accepts marketing’ to the customer registration form in Shopify, so that you never have to worry about this again.
In some cases, when customers sign up for an account, by going to your account signup form (rather than through the checkout when they are making a purchase), you might want them to default to “Accepts Marketing” instead of the normal “Does not accept marketing”.
How to Add ‘Accepts Marketing’ to Customer Registration Form in Shopify
- Go to Admin > Themes > Edit HTML/CSS > register.liquid under Templates. This is where your signup form lives.
- Find the code {% endform %}. This is the end of your signup form. The code below needs to go BEFORE that endform tag in order to work. It can go anywhere, just paste it in, then load the form and make sure it still looks neat, moving it around if required.
- If you want to just have them ‘accept’ automatically, without asking, add this code:
<input type="hidden" name="customer[accepts_marketing]" value="true" id="marketing" />
Use at your own risk – generally, it’s accepted (and in some places legally required) to ask for permission before signing a customer up.
If you’d like to ask them first, use this instead (RECOMMENDED):
<div id="accepts_marketing " class="clearfix large_form"> <input type="checkbox" name="customer[accepts_marketing]" checked="checked" value="true" id="marketing" /> <label for="marketing" style="font-weight:normal">I want to receive the newsletter. <strong>This is required in order to become an official member.</strong></label> </div>
- Test the form yourself – go to yourstore.myshopify.com/register and sign up with your own email address. Then, go to Admin > Customers, find yourself, and make sure you have “Accepts Marketing” against your name like this:
Once done, your customers will have “Accepts Marketing” on their account when signing up. They will have clear expectations about what kind of marketing they will receive from you, which makes for much smoother sailing.
Thank you for keeping up to date with our Shopify Insider Blog @ Blackbelt Commerce. Please make sure to check out our products. We also have some top blog recommendations for you to check out; Bilingual Theme Retired, The Benefits of Multichannel Thinking, the most exciting e-commerce marketing trends in 2019, the ultimate guide on the best shopify Apps, and Social Media. As always, keep a lookout for new blog posts.
Have a question about this? We are happy to answer in the comments.
Last updated: May 1, 2026
Quick Answer: Shopify accepts marketing customer registration
A Shopify accepts marketing customer registration is a tailored ecommerce build designed around a merchant’s operations, customer journey, integrations, and growth goals. It is useful when a standard theme or app stack cannot deliver the experience, workflows, or performance the business needs.
Want a sharper Shopify growth plan?
If this article connects to a current store decision, use the calendar to book a strategy call and turn the idea into a practical plan.
Key Takeaways
- Shopify marketing should connect offer clarity, traffic sources, email capture, SEO, social proof, analytics, and conversion quality.
- More traffic will not fix weak product pages, unclear messaging, slow pages, or poor calls to action.
- Beginner and advanced tactics should be prioritized by revenue impact and learning value, not trendiness.
- Internal links should connect marketing guidance to CRO, Shopify experts, Shopify Plus agencies, and SEO support.
- The same-page Calendly CTA should help readers turn marketing ideas into a store-specific growth plan.
How this connects to your Shopify growth strategy
Readers researching Shopify accepts marketing customer registration usually want more than a definition; they want to know whether the idea can improve the store without creating new problems. For the Shopify Customer Accounts and Marketing Consent cluster, the business decision is practical: can the current Shopify setup support the desired experience, conversion path, and operational workflow? When the answer is uncertain, expert planning, design, development, CRO, and SEO support can turn the idea into safer, measurable store improvements.
Want a sharper Shopify growth plan?
Use this guide as a decision tool. Then book a strategy call when you want a practical roadmap for your store.
Related Shopify resources
These internal resources support the Shopify Customer Accounts and Marketing Consent topic cluster and help connect this guide to stronger commercial next steps:
- Shopify Custom Development
- Shopify experts
- Shopify Plus agencies
- Shopify Custom Development — Parent service page for the reader’s next commercial step
- Blackbelt Commerce — Home-page authority link for brand and core Shopify expertise
- Shopify experts — Money-page link requested for expert-hiring intent
- Shopify Plus agencies — Money-page link requested for high-growth and Plus-agency intent
- Shopify CRO — Conversion service page for readers focused on revenue and lead generation
- Shopify landing page design — Related design and conversion article for custom storefront decisions
- custom e-commerce solution — Related custom ecommerce article that supports build-vs-template decisions
Questions store owners ask before taking action
What Shopify marketing tactics should merchants prioritize?
Priorities usually include offer clarity, SEO, email capture, product content, social proof, lifecycle flows, analytics, and campaigns tied to buyer intent.
Why do marketing tactics fail?
They fail when the store has weak messaging, slow pages, unclear products, poor trust signals, or no conversion path for qualified traffic.
How should beginners approach Shopify marketing?
Beginners should focus on a few measurable tactics first, learn what attracts qualified shoppers, and improve the store before scaling spend.
When should marketing involve Shopify experts?
Expert help is useful when campaigns require better landing pages, SEO structure, CRO, analytics, app integrations, or retention strategy.
How can this article create leads?
It should give useful marketing guidance and then let readers book a strategy call when they need help prioritizing actions.
Future articles needed for topical dominance
To build deeper topical authority around this cluster, these supporting topics should be created later and linked back into this article:
- Shopify Accepts Marketing Customer Registration Checklist for Shopify Store Owners: Creates a practical support article that turns the Shopify Customer Accounts and Marketing Consent topic into an actionable review tool.
- Common Shopify Accepts Marketing Customer Registration Mistakes and How to Avoid Them: Captures problem-aware searches and gives BBC a natural place to explain implementation risks without hard selling.
- When to Hire Shopify Experts for Shopify Accepts Marketing Customer Registration: Connects informational demand to the expert-hiring money page while preserving educational intent.
Want a sharper Shopify growth plan?
Ready to turn the advice in this article into an action plan? Open the calendar here and choose a time that works for you.
