Shopify Color Variants | Blackbelt Commerce

Shopify Store: Show “More Colors” If A Product Has Multiple Color Variants


On your Shopify store, have you ever wondered how to show a link to “More colors” ONLY for products that have multiple colors? You might want to do this as well:

  • Encourage customers to click through to the product page and see more Color options
  • Tell customers that more colors are available – not only the one in the photo

Here’s what it will look like once you’re done adding “More Colors” to your collection grid on your Shopify store:

Shopify Show More Colors for Products With Color Variants

Step 1: Open Your Theme Editor In The Shopify Store

Firstly, do a backup of your theme.  Next go to Online Store > Themes > Click Edit HTML/CSS (tutorial here).  This will open your theme editor.

Step 2: Find Your Product Loop

Inside your theme, there’ll be a product loop file.  What this does is a loop through all the products wherever you see a product grid. For example, on your homepage, on collection pages, in Related Products, and so-on.

It depends on the theme, but normally it will be located under the Snippets folder, and will usually be called something like:

  • product-grid.liquid
  • product-listing.liquid
  • product-thumbnail.liquid

Or similar.  Find that file, and open it up.

Step 3:  Insert The Code (Below)

Once you’ve found it, you need to find where the price is being shown, so we can insert the code underneath it.  That is, if you want it to look like the screenshot above.  (If you want it somewhere else, e.g. above the price, you could do that too, just change where you paste it).  For now, let’s assume we want the “Other colors” link to show underneath the price in the product grid, like the screenshot above.

In that case, look for {{ product.price }} or {{ product.price_min }} in your file by using CTRL+F to find.  (Or you could just look for ‘price’ and it will likely show up as well.)

Once you’ve found it, insert the code below:

{% assign option_index = 0 %}  {% for option in product.options %}  {% capture downcased_option %}{{ option | downcase }}{% endcapture %}  {% assign option_index = forloop.index0 %}  {% assign how_many_options = 0 %}  {% assign current_options = '' %}  {% for variant in product.variants %}  {% assign current_option = variant.options[option_index] %}  {% unless current_options contains current_option %}  {% if how_many_options > 0 %}  {% assign current_options = current_options | join: '|' | append: '|' %}  {% endif %}  {% assign current_options = current_options | append: current_option %}  {% assign current_options = current_options | split: '|' | sort %}  {% assign how_many_options = current_options | size %}  {% endunless %}  {% endfor %}    {% unless option == "Title" %}  {% if current_options.size > 1 and option contains "Colo"%}  More Colors >  {% endif %}  {% endunless %}  {% endfor %}  

Step 4: Save.

Save the file. Then refresh your collection grid (e.g. by going to YOURSHOP.com/collections/all) and you should see it there.

Notes:

  • You can change “More Colors >” to whatever text you want, e.g. “Show more colors”, “See other options”, etc.
  • We check for “Colo” above, to account for both Color (American English) and ColoUr (British/Australian English).

We invite to check out our other great Blog posts on Shopify Responsive Checkout we have other tutorials on backing-up your Shopify Store.  Lastly, we would love for you to visit our services page! We can help you explode your sales!

Questions? Happy to answer in the comments. Thank you again for following our Shopify Insider Blog @ Blackbelt Commerce,  we have many other valuable and informative posts that will help you to continue to optimize your website:  here are our top recommendations; How To Back up Your Shopify Store,  the importance of e-commerce stores, 4 social media tricks for your e-commerce store, and How To Show Percentage Cheat Sheet. Make sure to check out all of our customer reviews.  Also, you can learn all about who are the Shopify Experts at Blackbelt Commerce.

Last updated: May 1, 2026

Quick Answer: Shopify color variants

Shopify color variants should be treated as a conversion and customer-experience decision, not a cosmetic detail. The article should help Shopify merchants judge whether the design, theme, product UX, branding, or visual element makes the buying journey clearer, more trustworthy, and easier to act on.

Want a sharper Shopify growth plan?

If Shopify color variants is connected to a current store decision, book a strategy call and we will help you turn the idea into a practical Shopify action plan.

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Key Takeaways

  • Shopify color variants should improve clarity, trust, mobile usability, and the path to purchase.
  • Design decisions should support product discovery, objection handling, checkout confidence, and brand credibility.
  • Merchants should avoid visual changes that hurt SEO, speed, accessibility, merchandising, or analytics.
  • Internal links should connect the topic to Shopify custom development, Shopify experts, Shopify Plus agencies, and CRO support.
  • The CTA should help readers scope the right Shopify design or UX improvement before spending budget.

How this connects to your Shopify growth strategy

This guide should help readers see Shopify color variants as a store-performance decision. Once the UX, design, branding, or theme issue is clear, Blackbelt Commerce can help decide whether the next step is a targeted fix, custom development, CRO work, or a larger redesign.

Want a sharper Shopify growth plan?

Use this guide as a decision tool. Then book a strategy call when you want a practical roadmap for your store.

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Related Shopify resources

These internal resources support the Shopify Theme Customization and Product UX topic cluster and help connect this guide to stronger commercial next steps:

Questions store owners ask before taking action

How should merchants evaluate Shopify color variants?

They should look at mobile clarity, speed, navigation, product storytelling, trust signals, accessibility, checkout path, SEO protection, and conversion impact.

Is better design always a full rebuild?

No. Some problems need targeted template, content, merchandising, or CRO changes, while others justify a larger redesign or custom development project.

What mistakes should merchants avoid?

They should avoid visual changes that make pages slower, hide important content, break tracking, damage SEO, or add friction to the buying journey.

When should a merchant get expert help with Shopify color variants?

Expert help is useful when the decision affects revenue, SEO, checkout, UX, analytics, integrations, Shopify Plus, or work the internal team cannot safely scope and test alone.

How does this article support lead generation?

It should educate first, clarify the business decision, and then invite qualified merchants to book a strategy call when they need a practical Shopify action plan.

Future articles needed for topical dominance

To build deeper topical authority around this cluster, these supporting topics should be created later and linked back into this article:

  • Shopify Color Variants Checklist for Shopify Store Owners: Creates a practical support article that turns the Shopify Theme Customization and Product UX topic into an actionable review tool.
  • Common Shopify Color Variants Mistakes and How to Avoid Them: Captures problem-aware searches and gives BBC a natural place to explain implementation risks without hard selling.
  • When to Hire Shopify Experts for Shopify Color Variants: Connects informational demand to the expert-hiring money page while preserving educational intent.

Want a sharper Shopify growth plan?

Ready to turn the advice in this article into an action plan? Open the calendar here and choose a time that works for you.

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Book a strategy call with our Expert on your Shopify store.

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