Not many people love doing Search Engine Optimisation (SEO). If I had to choose between being at the beach or focusing on SEO, you can guess which option I’d choose.
However, it remains an important part of any web business. Here are 3 ways you can start attacking SEO in 10 minutes using Shopify’s interface, so you can start rising to the top of Google, gaining more traffic and making more sales.
1. Make your image names descriptive.
How often do you turn to Google Image search to look for photos, rip off a logo, or find something funny to email your friends? Google Image Search is becoming more and more important for search results, and your product images are no exception.
Naming images is important because:
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Google looks at them to understand what your content and the image is about; and
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Some people might even come to your web store by clicking on the image (not the link!) in search results. For an even sneakier way of using Shopify with Google Images, see this thread.
The one-and-only-step: When you’re naming your product images on your hard drive, make them specific and descriptive. For example:
Good image names: Black-bike-with-bucket-40-gallon.jpg
Bad image names: Product1.jpg; Bike.jpg
The “Bad” examples above don’t give Google any useful information and certainly won’t help your search results. Help Google make you famous.
Once you’ve named them descriptively, simply upload them to your product page in Shopify.
2. Make your Image ALT Text Descriptive
Alt text is what you see when you put your mouse over an image, like this:
How to customize it: Go to your product’s page in your Admin Panel, and look at the images on the right. See the small button called “ALT”? This is where you enter a descriptive, keyword-rich snippet about your product.
Good Alt Text: MacBook Pro Case / MacBook Cover, made from sustainable cork || Front view with MacBook inside
Bad Alt Text: Nothing; MacBook
Spend a couple of minutes crafting some meaningful ALT text descriptions, and this gives Google another way of understanding what your page is about. (Added advantage: it makes your website much friendly for people using screen-readers.)
3. Get the Meta-Tagger App
[I have no financial interest in this app… it’s just a nice tool to bump up your SEO.]
This nifty little app adds extra fields into your Shopify storefront that Google sees directly, so you don’t need to adjust code on the backend.
After you install it, you have a lot more control over the Title Tags, Keywords, and Description that you do with the standard interface. You’re going to fill out all of these with descriptive, engaging and keyword-rich goodness about your site and products.
Oh, and so far they have over 70 positive reviews.
How to do it: Check out the meta-tagger app, complete with installation instructions and a video tutorial, here. You can try it free for 10 days, then it’s $6 per month.
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Those are 3 simple ways you can attack SEO on your Shopify store. What else have you discovered?
Credits:
- Photos – Black Bicycle: Madsen Cycles Shopify Store
- Photos – MacBook Covers: Eco Gadget Covers Shopify Store
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Thank you for keeping up to date with our Shopify Insider Blog @ Blackbelt Commerce, we have many other valuable and informative posts that will help you to continue to optimize your website such as The Benefits Of Multichannel Thinking, Best designs for a good e-commerce store, 4 Social media tricks to improbe your e-commerce store, and Going Global With Shopify Internationalization. Please make sure to check out our services.
Questions? Leave them in the comments below.
Last updated: May 1, 2026
Quick Answer: Shopify SEO
Shopify SEO helps merchants make product, collection, blog, and technical pages easier for search engines and AI answer engines to understand. The strongest SEO work connects search intent, crawlable structure, internal links, useful content, page speed, and conversion paths so organic traffic can turn into customers or qualified strategy-call leads.
Want a sharper Shopify growth plan?
If this article connects to a current store decision, use the calendar to book a strategy call and turn the idea into a practical plan.
Key Takeaways
- Shopify SEO should improve crawlability, content depth, internal links, collection structure, and conversion paths together.
- Search intent matters because a visitor looking for definitions, audits, or expert help needs different next steps.
- Yoast green indicators are useful, but the article still needs editorial depth, topical authority, and lead-generation flow.
- Internal links should connect SEO guidance to Shopify SEO services, Shopify experts, Shopify Plus agencies, and technical implementation pages.
- The same-page Calendly CTA should appear after useful guidance so qualified readers can ask for help applying the SEO roadmap.
How this connects to your Shopify growth strategy
Readers researching Shopify SEO usually want more than a definition; they want to know whether the idea can improve the store without creating new problems. For the Shopify SEO and Organic Growth cluster, the business decision is practical: can the current Shopify setup support the desired experience, conversion path, and operational workflow? When the answer is uncertain, expert planning, design, development, CRO, and SEO support can turn the idea into safer, measurable store improvements.
Want a sharper Shopify growth plan?
Use this guide as a decision tool. Then book a strategy call when you want a practical roadmap for your store.
Related Shopify resources
These internal resources support the Shopify SEO and Organic Growth topic cluster and help connect this guide to stronger commercial next steps:
- Shopify SEO and Organic Growth
- Shopify experts
- Shopify Plus agencies
- Shopify SEO and Organic Growth — Parent service page for the reader’s next commercial step
- Blackbelt Commerce — Home-page authority link for brand and core Shopify expertise
- Shopify Plus agencies — Money-page link requested for high-growth and Plus-agency intent
- Shopify custom development — Development service page for implementation and technical help
- Shopify CRO — Conversion service page for readers focused on revenue and lead generation
- Shopify app SEO — Related SEO tooling article
- Shopify landing page design — Related design and conversion article for custom storefront decisions
Questions store owners ask before taking action
What does Shopify SEO include?
It includes technical structure, collection and product optimization, content strategy, metadata, internal links, page speed, structured answers, and conversion-aware improvements.
Is a green Yoast score enough for Shopify SEO?
No. Yoast can help with on-page basics, but rankings and leads also depend on search intent, authority, content quality, technical health, and internal linking.
When should a store hire Shopify SEO help?
Expert help is useful when SEO affects revenue-critical pages, migrations, technical fixes, competitive rankings, or lead-generation content strategy.
How do blog posts support Shopify SEO?
Blog posts can answer informational searches, build topical authority, support internal links, and guide qualified readers toward product pages, service pages, or a strategy call.
How should SEO content generate leads?
It should answer the query first, then show the reader where expert support can help them apply the advice to their own Shopify store.
Future articles needed for topical dominance
To build deeper topical authority around this cluster, these supporting topics should be created later and linked back into this article:
- Shopify Seo Checklist for Shopify Store Owners: Creates a practical support article that turns the Shopify SEO and Organic Growth topic into an actionable review tool.
- Common Shopify Seo Mistakes and How to Avoid Them: Captures problem-aware searches and gives BBC a natural place to explain implementation risks without hard selling.
- When to Hire Shopify Experts for Shopify Seo: Connects informational demand to the expert-hiring money page while preserving educational intent.
Want a sharper Shopify growth plan?
Ready to turn the advice in this article into an action plan? Open the calendar here and choose a time that works for you.
Some really good tips and ideas thanks Tristian. I am going to try out Meta Tagger on my Shopify store.
Hi Mark — glad you liked it. Meta Tagger Rocks. Good luck with it 🙂
– Tristan.
This for the simple and practical article. We’ve easily implemented #2 and #3, but we are struggling with #1. We have hundreds of products which have already been uploaded. Do you know an easier way to update the names of all our product images? The only way to do it now is to re-name all of them and re-upload them, but this would take ages as there are hundreds. So just wondering if you know of an easier way?
Another question is, does it matter if the alt tag and title tag are the same? Does google not like this because its seen a repeated content?
Thanks! 🙂
Tim
Glad you enjoyed it! Happy to help.
I don’t think there’s another way to change the image names other than to re-upload them. A slight pain, I know. Sorry!
I’m not 100% on whether Google cares if the title tag & alt tag are the same, but my suspicion would be ‘no’. I wouldn’t worry about that one too much. Hope that helps!
Very usefull article, many thanks!
Assisted me a lot, just what I was looking for : D
Glad it helped 🙂