Hi, We’re Blackbelt Commerce

Top Shopify Experts & Developers

Why Blackbelt Commerce?

As a premier Shopify Plus agency, Blackbelt Commerce delivers high-performance eCommerce solutions for SMB and mid-market brands generating between $0–$50M in annual revenue. ... Our certified Shopify Experts and Developers specialize in custom Shopify development, conversion-focused design, unified commerce strategy, SEO optimization, and scalable eCommerce infrastructure that helps brands increase revenue, streamline operations, and improve customer experience. Trusted by 1,000+ Shopify merchants worldwide, Blackbelt Commerce combines deep platform expertise with a data-driven, growth-focused approach tailored for modern direct-to-consumer and omnichannel brands. From Shopify migrations and custom theme development to retention marketing and technical SEO, we help ambitious brands scale efficiently on the Shopify ecosystem. Our leadership team is led by Cesar A. Beltran, Founder & Chief Technologist.

Cesar Beltran

Founder & Chief Technologist

Cesar's professional background is rooted in Information Technology and Management, the Internet, and Web Technologies, with over 20 years of industry experience. He holds both a Bachelor's degree, graduating cum laude, and a Master's degree in Science & Information Technology from New York University, one of the top universities in the country.

Cesar has helped numerous companies and entrepreneurs achieve business success. His secret lies in his extensive education and the actionable knowledge he shares through his in-depth posts and articles at BlackbeltCommerce. On his blog, Cesar covers topics such as advanced Shopify SEO strategies, current e-commerce trends, methods to grow your e-commerce revenue, and practical guidance for running successful online stores. He is an expert in Web development, billing systems, Business Intelligence, software development, and systems usability, with in-depth experience in project management.

Cesar has established strong back-office support for BlackbeltCommerce, assembling a talented team of Shopify developers and experts. This skilled group specializes in designing, developing, and supporting exceptional e-commerce stores. Our primary platforms include Shopify, BigCommerce, and WordPress.

Cesar previously served as Vice President of Information Technology for Time Warner Cable, overseeing the IT department for the East Region. As a Corporate IT Vice President, he managed Business Intelligence, Billing Operations, and eCommerce initiatives. Today, he brings this wealth of experience to Blackbelt Commerce's clients as Chief Technologist.

Victoria Beltran

Cofounder & CEO

Victoria Beltran is the Cofounder and Chief Executive Officer of BlackbeltCommerce, where she leads with a proven track record of driving growth, optimizing performance, and delivering outstanding client results. Holding a degree in Criminal Justice from Pace University, Victoria brings a unique analytical and problem-solving approach to business leadership, complemented by years of hands-on experience in digital marketing and eCommerce.

Before stepping into the Cofounder & CEO role, Victoria served as the Director of Marketing and Customer Support at BlackbeltCommerce, where she played a pivotal role in shaping the company's marketing direction and elevating the client experience. She has significant expertise in managing and scaling social media channels, ensuring consistent engagement and growth across platforms. As a certified Shopify Expert, she has guided countless Shopify store owners to success—specializing in conversion rate optimization (CRO) and designing customer experiences that transform visitors into loyal buyers.

Victoria also has deep knowledge of SEO, developing strategies that improve visibility and organic rankings while aligning with the latest search engine algorithms. Her skill set extends to Google Ads and paid media, where she applies advanced cost analysis and campaign management to maximize ROI and deliver measurable results for clients.

Under her leadership, Victoria is responsible for overseeing all aspects of marketing, client support, and growth strategy at BlackbeltCommerce. She ensures that every project—from initial store setup to ongoing support—meets the highest standards of performance. Her direct involvement in supporting Shopify stores has resulted in businesses achieving growth that goes far beyond industry averages.

Known for her dedication, innovation, and data-driven decision-making, Victoria embodies the mission of BlackbeltCommerce: empowering brands to thrive on Shopify through expert development, marketing, and long-term support.

Linda Soares

COO

Linda Soares is the Chief Operating Officer of BlackbeltCommerce, where she leads day-to-day operations, financial management, and cross-functional execution to ensure the company runs efficiently and delivers consistent results for clients. Holding a Bachelor's degree in Sociology from CUNY Hunter College, Linda brings a strong understanding of human behavior, communication, and organizational dynamics—skills that are essential in managing teams, client relationships, and internal processes at scale.

At BlackbeltCommerce, Linda is responsible for overseeing operational strategy, optimizing workflows, and managing company finances to support sustainable growth. She plays a central role in aligning internal teams, improving productivity, and implementing systems that enhance performance across all areas of the business. Her ability to streamline operations while maintaining a strong focus on data and execution ensures that both the company and its clients achieve measurable success.

Linda is also a key point of contact for solutions, working closely with clients and team members to identify challenges, provide strategic direction, and ensure projects are executed effectively. Known for her strong people skills and clear communication, she fosters collaboration across departments and builds lasting relationships with clients by delivering reliable, results-driven support.

With a focus on operational excellence, financial oversight, and team alignment, Linda plays a critical role in helping eCommerce brands scale through structured systems, efficient processes, and performance-focused solutions that drive long-term growth.

Our Certifications

Meet The Team

Our Trusted Partners

Portfolio

METRO SCHOOL UNIFORMS

A leading supplier of high-quality school uniforms. Dedicated to providing the best selection and service for educational institutions.

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ERICA WILSON

Contemporary lifestyle fashion brand celebrating the Nantucket lifestyle, born from America's First Lady of stitchery.

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LINDÍSIMA BEAUTY

Conscious beauty meets premium DTC branding. A modern approach to sustainable and effective skincare solutions.

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SILVER LINING HERBS

Natural health products and education for optimal care. Specialized herbal solutions for people and animals.

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BILTMORE AVENUE

Excellent family dentistry in Asheville. Committed to providing personalized and professional dental care for all ages.

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JUDITH LEIBER

Iconic luxury handbag authority. A premium Shopify Plus experience matching the brand's heritage of exclusivity.

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