Case Study
SilverLiningHerbs.com – Code Stabilization & Shopify Plus Support
Client: Silver Lining Herbs
Industry: Natural Pet Supplements / E-Commerce
Objective
SilverLiningHerbs.com, a growing eCommerce brand in the natural pet wellness space, partnered with Blackbelt Commerce to resolve complex code issues, improve performance, and establish a long-term support system. The client’s store was initially built by a third-party developer, but over time, poorly structured code began to impact both backend functionality and customer experience. They needed a Shopify Plus expert to clean up the codebase, eliminate technical friction, and provide clear, collaborative support as they scaled.
Results Snapshot
| Metric | Before | After | Change |
|---|---|---|---|
| Code Stability | Frequent crashes & bugs | Stable and optimized site | ✅ Fixed |
| Client Understanding of Tech | Limited / Frustrated | Clear communication & collaboration | ✅ Improved |
| Site Performance | Sluggish / Conflict-prone | Smooth, fast, and reliable | ✅ Enhanced |
| Long-Term Partnership | None | Ongoing full Shopify Plus support | ✅ In Place |
| Growth Readiness | Not scalable | Optimized for future expansion | ✅ Ready to Scale |
Challenges
The store faced multiple technical barriers. The previous development work left behind disorganized and error-prone code that caused site crashes, broken elements, and a lack of reliability. Customers regularly experienced bugs during shopping, which led to lost conversions and negative brand interactions.
Beyond the technical clean-up, the client needed a partner who could explain complex development decisions in plain English and foster a transparent working relationship. Their long-term goal was to build a scalable, stable foundation for future growth—something the original setup simply could not support.
Solution
Blackbelt Commerce began by performing a full audit of the existing codebase. We identified critical errors, conflicting scripts, and outdated practices that were undermining the site’s functionality. The entire code structure was rewritten with performance and clarity in mind. From page templates to apps and theme customizations, we removed redundancy and ensured every element worked together seamlessly. Once stable, we focused on streamlining the user experience—ensuring the site loaded quickly, functioned predictably, and was resilient to future updates. At every stage, we provided clear explanations to the client, demystifying the technical work and aligning the development roadmap with their business goals. We now serve as their ongoing development partner—delivering continuous site improvements, proactively resolving issues, and building out new features to support their long-term success on Shopify Plus.
Our Development & Ongoing Support Approach
-
Comprehensive Code Audit & Repair
Identified and resolved code conflicts, cleaned up legacy issues, and rebuilt the foundation for stability and long-term performance. -
Performance Optimization
Rewrote code for efficiency, fixed key bugs, and ensured smooth, reliable site behavior across all devices. -
Collaborative Technical Communication
Provided transparent updates, explained fixes in non-technical language, and supported the client in understanding their platform. -
Long-Term Shopify Plus Support
Delivered consistent technical improvements, feature rollouts, and backend enhancements in alignment with business growth goals. -
Proactive Development Partnership
Monitored performance, implemented modern best practices, and stayed engaged to prevent future issues and maintain a competitive edge.
Results
With Blackbelt Commerce’s hands-on development and support, SilverLiningHerbs.com transitioned from an unstable, frustrating platform to a fully optimized Shopify Plus store. Code issues were resolved at their root, performance improved across the board, and the site now functions as a stable, scalable foundation for growth.
Our collaborative approach fostered a strong client relationship, allowing the business owner to feel empowered and informed. Together, we’ve built a site ready to support future product expansions, marketing campaigns, and increased traffic—without technical bottlenecks.
Conclusion
Silver Lining Herbs’ transformation shows what’s possible when solid development, clear communication, and Shopify Plus expertise come together. By turning a messy, broken store into a streamlined platform ready for growth, Blackbelt Commerce positioned this wellness brand for long-term success.
