Case Study
ThinkVacuums.com E-Commerce Growth
Client: ThinkVacuums.com
Industry: E-Commerce – Central Vacuum Systems & Accessories
Objective
ThinkVacuums.com, a leading online retailer of central vacuum systems, approached We Are Paid Search to overhaul their underperforming paid search accounts. Their primary goals were to improve ad efficiency, reduce wasteful spend, and drive measurable revenue growth across both Google Ads and Microsoft Ads platforms.
Results Snapshot
| Metric | Before (2022) | After (2023) | Change |
|---|---|---|---|
| Ad Spend | $X (baseline) | $35K increase | Strategic Budget Growth |
| Revenue from Ads | Baseline | $536,000 increase | ✅ +$536K YoY |
| Return on Ad Spend (ROAS) | Suboptimal | 15:1 | ✅ Optimized Performance |
| Campaign Count | 18 separate accounts | 1 centralized structure | ✅ Full Consolidation |
| Visibility & CTR | Inconsistent | Stable & improving |
Challenges
Before working with We Are Paid Search, ThinkVacuums.com was burdened by a fragmented PPC structure. Their previous agency, White Shark Media, had created 18 separate ad accounts, which diluted campaign performance and complicated management.
This disorganized setup caused several critical problems:
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Inefficient budget allocation across redundant campaigns
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Missed optimization opportunities due to lack of centralized insights
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Increased CPCs and weak visibility in competitive keyword segments
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Offshore PPC management that lacked strategic consistency and attention
Despite being South Florida’s largest agency at the time, the client saw no strategic cohesion or return from their paid ad efforts.
Solution
We Are Paid Search took a high-impact, streamlined approach to restructure the entire account and unlock ThinkVacuums.com’s ad potential.
Our Paid Search Strategy for E-Commerce
Consolidation of All Accounts
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Merged 18 Google Ads and Microsoft Ads accounts into a single, unified account
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Centralized data and budgets to drive stronger, faster decisions
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Improved efficiency by eliminating duplicate targeting and spend overlap
Data-Driven Campaign Restructuring
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Conducted deep keyword research to identify high-converting and underserved terms
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Rebuilt campaigns around business priorities like best-selling products and seasonal needs
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Enhanced conversion tracking to ensure accurate attribution and performance insights
Strategic Platform Adjustments
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Activated advanced AI bid strategies on Google Ads to improve cost-efficiency
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Scaled Microsoft Ads by targeting niche audiences overlooked by competitors
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Improved visibility and delivery in both search and shopping placements
Results
Within just 8 months, ThinkVacuums.com experienced a $536K increase in revenue from paid ads, all while only increasing their ad budget by $35K. The return on investment hit a remarkable 15:1, demonstrating the power of campaign consolidation and thoughtful strategy execution.
This performance boost wasn’t just about spend—it was about structure, clarity, and working with a team that understood both eCommerce behavior and ad platform mechanics.
Conclusion
This case study shows how We Are Paid Search transformed a chaotic ad setup into a revenue-generating machine. ThinkVacuums.com’s success proves that account structure matters, and that in-house strategic support far outperforms outsourced solutions. With clear visibility, stronger targeting, and better data, paid search can become a scalable growth engine for any online retailer.
