Case Study
PeloFacil.com – Building the Perfect Shopify Site
Client: Natalia Puerta – PeloFacil.com
Industry: Beauty & Hair Care – E-commerce
Location: Bogotá, Colombia
Objective
After three failed website development attempts with various providers, Natalia Puerta came to Blackbelt Commerce with a clear and determined vision: to build her fourth website—and make it her final one. The goal was to launch a Shopify store that not only worked flawlessly but also reflected her brand’s personality and gave customers an excellent experience.
Results Snapshot
| Metric | Before | After Build with Blackbelt Commerce | Outcome |
|---|---|---|---|
| Website Development Attempts | 3 failed agency projects | 1 successful, high-quality Shopify site | Fully launched & operational |
| Client Confidence | Low trust due to past setbacks | High confidence and satisfaction | Strong endorsement and review |
| Budget Alignment | Concerned about overpricing | Delivered within expectations | Budget-respectful project |
| Product Representation | Incomplete and confusing | Clear, professional, and well-branded | Reflects company values |
Challenges
Natalia had faced multiple painful setbacks, each marked by confusion, poor communication, and agencies that didn’t understand her business or product. She was committed to doing things differently this time. Her key challenges included:
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Platform Transition Concerns: It was her first time using Shopify, and she wanted to be confident in the platform and the team building her store.
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High Expectations Despite Budget Constraints: She had a modest budget, but she was unwilling to compromise on quality or customer experience.
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Exhaustive Research Process: Natalia took time to study agencies, read dozens of reviews, and analyze websites before making her decision.
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Burnout from Past Failures: After investing heavily in three unsuccessful builds, she was cautious and meticulous about choosing the right partner.
What stood out to her most was a line from our initial messaging:
“If you’re in a rush or working with a tight budget, we might not be the best agency for you.”
That honesty earned her trust—and ultimately led her to choose Blackbelt Commerce.
Solution
Natalia took the risk, and Blackbelt Commerce delivered. From day one, our team listened closely, respected every detail, and built a Shopify experience tailored to her product, her market, and her brand voice. Despite being in different countries, communication was smooth, timelines were met, and the outcome exceeded her expectations.
Our Shopify Development Approach
Shopify Platform Development
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Built a custom Shopify store optimized for PeloFacil’s product presentation and user experience
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Developed a layout that reflects both the personality and professionalism of the brand
Transparent Communication & Scope
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Maintained open and realistic conversations about what was achievable
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Aligned on budget and scope before starting, eliminating surprises mid-project
Global Collaboration
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Despite geographic distance, we delivered a seamless, responsive collaboration
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Maintained strong communication and clarity across different time zones
Product-Centric Design & Execution
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Learned the intricacies of the product line to build a store that felt authentic
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Crafted a customer-focused experience designed to build trust and drive conversions
Conclusion
PeloFacil.com’s transformation is a testament to the value of honest communication, deep product understanding, and expert Shopify execution. After multiple failed attempts, Natalia finally got the site—and the agency—she was looking for. Her words say it best: “They worked hard, and the obvious result is that everything turned out wonderfully perfect. A completely perfect page.” Blackbelt Commerce made her vision a reality—and delivered the peace of mind she had been seeking since project one.
