Case Study
Seaside Hallandale Beach – Outperforming Lead Aggregators & Referral Partners
Client: Seaside Hallandale Beach
Industry: Senior Living – Assisted Living, Memory Care, Independent Living
Objective
Seaside Hallandale Beach partnered with We Are Paid Search to evaluate the effectiveness of digital lead generation against traditional sources like lead aggregators and field marketer referral partners (FMRPs). The goal was to determine which source delivered the highest quality leads that resulted in actual move-ins—the most critical metric in senior living marketing.
Results Snapshot (Aug 2023 – Aug 2024)
| Metric | We Are Paid Search | Lead Aggregators | FMRPs |
|---|---|---|---|
| Total Leads | 60 | 225 | 29 |
| Total Move-ins | 15 | 1 | 11 |
| Conversion Rate | 25.00% | 0.44% | 37.93% |
| Scalable & Predictable? | ✅ Yes | ❌ No | Limited |
| Cost per Move-in (Est.) | Lower | Very High | Moderate |
Challenges
Senior care operators often invest in multiple lead sources, but not all channels produce meaningful results. Seaside Hallandale Beach was no exception, facing key issues such as:
- Low conversion rates from lead aggregators like A Place for Mom and Caring.com
- Limited scalability from referral partners (hospitals, doctors) who sent inconsistent volumes
- Wasteful spending on high-lead, low-conversion platforms
- Lack of actionable insights on which channel truly influenced occupancy
They needed a data-driven partner that could deliver scalable, qualified leads with measurable impact on occupancy rates.
Solution
We Are Paid Search executed a targeted senior care strategy, built around intent-based paid search that focused on quality over volume. Compared to aggregators and referral networks, our approach emphasized local targeting, conversion-focused landing pages, and accurate keyword alignment.
Our Senior Care Marketing Strategy
Lead Source Comparison Over 12 Months
- We Are Paid Search: Hyper-targeted Google Ads strategy focused on high-intent queries like “assisted living near me” and “memory care community in Hallandale.”
- Lead Aggregators: Relied on third-party networks to deliver volume without clear qualification or local targeting.
- Field Marketer Referral Partners: Delivered high-converting leads but at smaller scale with inconsistent volume.
Performance-Focused Lead Generation
- Captured searchers in decision mode—those actively looking to move themselves or a loved one into a senior living community.
- Drove traffic to dedicated, optimized landing pages designed for lead capture and sales team follow-up.
- Tracked leads through CRM to match with move-ins, giving clear attribution by source.
Lead Quality Emphasis
- Prioritized lead intent over lead volume
Used call tracking, form insights, and CRM tags to identify patterns in high-converting inquiries
Results
Over a 12-month period, We Are Paid Search delivered 60 leads and 15 move-ins—a 25% conversion rate, far surpassing both aggregators (0.44%) and even FMRPs (37.93%, but only 29 total leads). While FMRPs performed well in quality, they could not scale. Aggregators generated high volume but extremely low intent, resulting in only 1 move-in from 225 leads.
In contrast, We Are Paid Search consistently produced qualified, intent-driven leads that converted into residents—delivering both scalability and efficiency for Seaside Hallandale Beach.
Conclusion
This case study clearly demonstrates that We Are Paid Search outperforms traditional senior care lead sources. With a combination of precise targeting, optimized conversion funnels, and CRM tracking, we helped Seaside Hallandale Beach maximize occupancy and eliminate wasteful lead spend. For communities focused on high conversion rates, predictable move-ins, and long-term marketing success, We Are Paid Search is the proven partner.
