Shopify Wholesale
SHOPIFY WHOLESALE SETUP
Implemented by the Shopify Experts!
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For Growing Businesses: Shopify Wholesale Setup. Do you Have Wholesale customers and need to offer them special pricing or content?  Are You Worried it will be too complicated to differentiate pricing for your wholesale customers?
Setting up wholesale Shopify sites is one of our specialties.
We’ve set up flexible, robust systems for some of the biggest players on Shopify, and we can help you too.
We set up custom pricing and make it easy for you to show protected content to eligible customers.
How does it work?
We use a combination of a private app and custom coding to enable wholesale on your existing store. This combination enables the ability to set up wholesale tags, customer pricing, and customer types for discount levels.
Customer Tags.
Every customer tagged with “Wholesale” will be able to
see specific portions of your site. This allows all your
Wholesale-specific pricing and content to be accessible
only by your Wholesale customers.
To do this, we provide a Wholesale Login form as part of
the setup. Only once users have logged in, will they be
able to view the Wholesale version of your site.
Need custom menus on your
Wholesale site?
We’ve got you covered. We can customize the
private, Wholesale version of your store to display
different menus than the retail site, to better suit
your Wholesale audience.

FAST, ONE-TIME SETUP
We set up your Wholesale Site for you. You can get on with running
your business instead of configuring the technical stuff…
CUSTOMER SEGMENTATION
We set up custom coding to ‘lock’ private sections of your store so
they are only visible to wholesalers.
FULL CONTROL
After the setup is done, we pass full control of the admin panel
over to you to manage. You’ll control who is and isn’t accepted as
a wholesale customer by tagging them inside the Shopify admin.
TIERED CUSTOMER GROUPS
Allocate different wholesale groups to receive varying discounts
based on their membershiptier. For ex: Bronze gets 10% off, Silver
gets 15% off, and Gold gets 20% off.
CUSTOM CONTENT
From custom menus, to order confirmations, we’ll update your
wholesale content to suit your audience.
GUIDELINES
Getting started can be overwhelming. We’ll be there to help with
your questions, so you can focus on your business, not on
complicated settings.
We are Shopify Wholesale experts. Check out our latest Wholesale projects to see live examples.
Recent Wholesale Store Setups by Blackbelt Commerce:
JudithLeiber
  Status Anxiety, Nancy Mac, House of Tees.

One of Shopify’s Top-Rated Experts
We’re one of the highest-rated Shopify Experts in the world, with over 95
positive reviews. Here’s what past clients have said aboutus. We’ve helped
hundreds of business grow – in some cases by up to 1000%. (That is not a typo).
We’d love to help you too.

Grow Your Business With Wholesale
Integrating Wholesale orders into your site can grow your business overnight.
If you’re looking to add Wholesalers to your customer base, stop waiting!
We make it easy to segment your Wholesale customers and provide the specific
content necessary to convert those large orders.
Book your wholesale setup today
Book Your Wholesale Setup Implementation>
Shopify Wholesale Setup
Having set up Shopify wholesale for some of the biggest businesses on Shopify including JudithLeiber Nancy Mac and Status Anxiety, we are intimately familiar with the questions asked by store owners like you when it comes to setting up wholesale. See our guidelines or engage us via our Wholesale Setup Service. Â
We used Blackbelt Commerce to setup a password-protected
wholesale section for our site. From the outset Tristan was
great to work with – friendly and got back to me quickly about
any queries despite the times differences. The job was done
on a fixed price and completed ahead of schedule.
WHAT’S THE COST?
We understand the importance of quickly integrating shopify wholesale into your existing business.
Since there is a lot of custom work and variables to consider, a typical setup for a Shopify
The wholesale site is 10 to 14 business days.
The cost is between $1200 – $2000 depending on the level of customization needed.
We work with you to find the most affordable option based on your requirements. Once
we understand your requirements, we’ll provide a formal proposal based with a fixed cost
so there are no surprises.
Questions? [email protected]
$1200*
*Costs range between $1,200 – $2000 depending on level of customization, variables, etc.
Click “Book Now” below to tell us about your project. We’ll contact you within
24 hours to get started, and you can be selling wholesale within 10-12 days.
Book Now >
Shopify Wholesale – A Detailed Guide
B2B e-commerce industry is thriving, and it dominates B2C sales by a significant margin. The global B2B e-commerce market was valued at around $12.2 trillion in 2019, which is around six times the overall revenue of the Business-to-Customer market. (https://www.statista.com/study/44442/statista-report-b2b-e-commerce/).
A substantial portion of this market is occupied by online wholesalers that sell products to retail establishments, manufacturing units, large corporations, and other such clients. To establish a successful online wholesale business, you need an efficient website, and Shopify provides just that. Here is a detailed introduction to Shopify Wholesale.Â
Who Should Sell Wholesale Goods on Shopify?
Almost any retail business can add a wholesale section to their Shopify store. If you have the right foundations like a reliable supply chain, good control over the supply system, large order volumes, increased demand, and market awareness, it is easy to set up a wholesale business online. Businesses that manufacture products can also sell on Shopify under their brand name. Here’s a look at some of the pros and cons of trying to open a wholesale store.
1- Advantages of Selling with Shopify Wholesale
Starting a Shopify wholesale e-commerce business requires planning, funds, and effort. Business owners are still willing to invest because it offers many significant advantages such as :
- More Value – It takes time, energy, and money to acquire clients, so it is essential to make the most of it. B2B wholesale has a higher Average Order Value or AOV, which helps businesses make more profit. Customers in this market are always buying in bulk, sometimes spending a few hundred thousand dollars on a single order. That means you earn more money per transaction through a B2B wholesale business.
- Bigger Market – The B2B wholesale market is significantly more prominent than the B2C retail market. For example, the U.S. wholesale market is currently an $8.3 trillion industry, with only 750,000 players. In comparison, the Be2C retail market is a $5.3 trillion industry, with more than 3.5 million players. (https://www.tradegecko.com/b2b-ecommerce/wholesale) A new business will have an easier time penetrating this industry and profiting from it.
- Great Control Over Supply Chain – Wholesalers are near the top of the supply chain, which allows them a lot of control over inventory, supply, pricing, and other such factors. Modern B2B wholesalers can benefit from a wide range of online tools and applications that can help manage supply chains. You can automate a large chunk of the work to keep it running smoothly.
- More Visibility for Your Brand – Wholesale helps improve your brand visibility and presence. If you manage to get a couple of retail chain stores as your customers, your brand can gain exposure through hundreds, if not thousands of retail outlets. For example, supplying to a store like Walmart can help you reach millions of customers indirectly. In this highly competitive world, such exposure is hard to come by and can be very profitable.
These are some of the many advantages of Shopify wholesale. While the initial setup of such an enterprise can be intimidating, you can reap rich rewards that make it worth the effort.
2- Disadvantages of Selling Wholesale
 Selling wholesale does have a few drawbacks that business owners must consider seriously before investing in any effort. The promise of high sales and revenue can draw people in, but wholesale is also risky. Here’s a look at some of the most significant disadvantages of selling wholesale:Â
- Limited Reach – As a wholesale company, you have a limited number of customers and a limited reach. While it is possible to establish a brand presence through a customer’s retail outlets, you always have to stay on your toes. The higher the Average Order Value, the higher the risk. Even a single customer pulling out of business can have a big impact on your bottom line. B2B wholesalers struggle to attract enough clients to support their investment.
- Different Kind of Customer Service Requirements – B2B customers have different priorities and expectations than B2C customers, which means you need to alter your customer service response accordingly. Customers want different types of payment options, bulk order facilities, currency alternatives, shipping options, and more. You will have to tailor your response according to these customers to improve their overall user experience.Â
- Product Information Requirements – Customers in the B2B wholesale industry require in-depth information on the products. They look for technical specs, size, and weight details, warranty information, etc. Your product page should provide all of the technical details to help customers make informed decisions. Most customers won’t commit to a purchase if they can’t find the specs or related information easily.
- Quantity Options – You need to provide different quantity options based on price, unit, pallet, weight, etc., during checkout. The website should also provide information on taxes and calculate shipping costs on the product page. These are often high-value transactions, so customers need information about additional costs upfront. This can be a little challenging to set up and maintain, primarily if you ship internationally.Â
- Discounts and Offers – B2B buyers expect some discounts and privileges from businesses, especially if they place bulk orders consistently. That can make transactions more complex because negotiations and bargaining are part of the process.
These aspects show how important it is to think about wholesale Shopify before diving into it. Assess your business, assets, supply chains, and other influential factors carefully before attempting to set it up.
3- Advantages of Using Shopify Wholesale App
 Many people consider Shopify an excellent platform for small e-commerce businesses and B2C retail outlets. However, there are many reasons why wholesale Shopify is a sound investment as well. The platform offers a wide range of tools and solutions to help customers set up their wholesale section or site, which helps in expanding their business and giving them more stability. Here’s a look at some of the most notable advantages of using Shopify for setting up a wholesale e-commerce site:
 Shopify Wholesale Pricing
As mentioned before, wholesale pricing can be a little tricky because customers often demand discounts and concessions. Wholesalers and businesses establish a long-term partnership where pricing is negotiable at different stages of a transaction. While the inventory purchase process has become partially automated in the past few years, wholesale pricing is still very fluid.
Fortunately, this platform offers several options and tools that can help business owners establish a wholesale section. The Shopify wholesale channel ShopifyPlus offers specific pricing options that can help and here’s a look at some of them: (https://help.shopify.com/en/manual/sell-online/wholesale/channel)
- Wholesale Price Lists – Business owners often have different pricing arrangements with different customers. It can be challenging to keep track of all agreements, especially when the order and shipment process is automated. Shopify allows owners to create wholesale price lists for different customers. These lists will override the store prices for individual accounts on select products or variations, which makes the shopping experience more user-friendly for customers.
- Price Rules API – Shopify introduced Price Rules API recently to allow business owners more flexibility when it comes to setting prices. You can add discounts, shipping options, conditions on free shipping, etc., tailored for different client accounts. This gives you more control over pricing and improves the customer experience.
The platform offers several other tools, and there are many options available at the Shopify store as well. You can easily find something that fits your particular requirements.
4- Setting Up a Separate Store
 Some business owners run both wholesale and retail stores on the same website. Others prefer to set up a separate store for their wholesale business to maintain a clear divide. It is easier to maintain two different stores, especially if you have a good plan of approach. Shopify allows customers to create a separate dedicated store that offers the same experience to wholesale customers but is more tailored to their requirements.Â
You can just copy the existing retail website, protect it with a password, and add a few tweaks like Shopify wholesale pricing to create a more customized experience. Businesses can create a fresh wholesale experience without putting in too much effort. The only drawback of a separate store is that you will need to keep track of activity across both platforms.
5- Compatibility with Third-Party Tools
Shopify allows integration with essential third-party applications that can keep your business in order. For example, you can integrate Quickbooks to keep track of invoices and payments. There’s a thriving community of Shopify partners and developers who come up with new tools for optimizing the wholesale experience. (https://www.shopify.com/plus/partners)
 Business owners can customize their website experience by choosing apps from the app store. There are several tools to create an excellent platform and offer everything your customer may need. For example, you can provide bespoke shipping services or make the order process much easier by using applications like Shippo or ShippingEasy.
The Shopify wholesale facilities have great support from experienced developers. You can expect the platform to become more refined and reliable as the years pass by.
5- Customization During Checkout
 Checkout is the most critical aspect of a transaction, so it should be a smooth-sailing experience. Shopify allows business owners to customize their checkout experience directly. You can establish a strong brand presence, control how customers to process payments, offer different payment options and currency options, alter checkout messages, and so much more.
Customizing the checkout experience can have you establish a strong brand connection with clients. It can help improve their overall experience, especially if you optimize options for bulk orders and international shipping.
The B2B wholesale industry also relies on reputation and word-of-mouth marketing. If the checkout experience is user-friendly, you may be able to draw more high-value customers.
6- Mobile Optimization
 Mobile has a strong presence in the B2C and retail industry but is often ignored in the wholesale B2B sector. Most people don’t believe customers are willing to carry out high-value transactions through their mobile phones. Mobile devices account for more than 54% of all website traffic, and this is only going to grow as people become more comfortable with smartphones. (https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/)
The tech-savvy generation of customers is more likely to use phones than computers to shop, even for high-value transactions. That’s why it is essential to create a wholesale platform that performs well on all devices. Fortunately, Shopify saw the tide turning in favor of mobile and introduced several optimizations early in the game.
All of the themes available on this platform are fully responsive, so your wholesale customers will have a consistent experience regardless of the platform they use. This can be very beneficial as customers may visit a website to reach products when they’re on the move and complete the transaction later. Businesses must provide a consistent experience to keep them engaged.
7- Secure and Reliable
 Shopify understands the demands placed on e-commerce platforms and provides ample support. According to their reports, Shopify wholesale channel offers 99.97% uptime, more than 7,000 cores, and can process around 10,000 orders per minute in every store. It has fully integrated Fastly CDN, which ensures the store always maintains reliable performance.
 (https://cdn.shopify.com/shopify-marketing_assets/static/tools/how-to-sell-shopify-plus.pdf)
Shopify e-commerce stores can handle heavy traffic, large volume orders without experiencing outages. There’s no compromise on security either as the platform has multiple encryption and security layers. It is certified Level 1 PCI DSS compliant and lives up to the industry standards when it comes to security.
Wholesale businesses can’t afford security lapses because they handle high-value transactions. Compromised security will directly affect your customers and pose a risk to their reputation as well.
8- Scalability
Many businesses start small and eventually expand their reach as they have access to more resources. That’s why websites must be scalable and able to support such an expansion without the need for a complete overhaul. Shopify is very scalable, so you can easily add new sections, more product pages, and customizations without any compromise in quality.
Scaling isn’t just possible, but it is also convenient and easy. You don’t need to invest too much to expand your website. Shopify offers resources and upgrades to make the entire process easier.
As you can see, there are several benefits of creating a Shopify wholesale platform. You can speak with experts or contact the company directly to know more about the advantages.
How to Sell Wholesale on Shopify?
 Convinced that wholesale Shopify is the right choice for you? It is time to start setting up a dedicated section for it. Shopify offers several options so you can choose something that suits all business requirements perfectly. Here are five different approaches to selling wholesale on this platform:
1- Discount Codes
 The easiest way to introduce wholesale to your store is to implement bulk discounts. You can offer discount codes to these customers and offer attractive pricing. Adding discount codes is very easy and doesn’t require much alteration or customization. This is a good option for business owners who first want to experiment with wholesale before committing to it.
Shopify also allows you to label some customers tax-free, which can have a significant impact on bulk orders. Tax-free discounts always attract customers, and they are more likely to come back to your store because of them.
Unfortunately, this option isn’t without its drawbacks, as you can only implement it if you have a simple pricing structure. Discount codes won’t work on highly customized and flexible pricing models.
It is also nearly impossible to control customer behavior, so they may share discount codes with their business connections without informing you. While codes make it easier to run a wholesale and retail store through one platform, it is not the most nuanced solution.
2- Invoices
B2B transactions require detailed records for tax and legal purposes. Your customers will need valid invoices for every purchase so they can maintain their accounting correctly. Shopify allows third-party app integration so you can add applications like QuickBooks to your system.
Generating detailed invoices is essential for large-scale transactions and will help you maintain a healthy relationship with your clients. It will also protect both parties from fraud and related malpractices. Choose a reliable and efficient application to keep track of all transactions and get payments on schedule.
Many applications create invoices automatically when orders are created. You will be informed when the invoice is read, paid, and fulfilled, which makes your workload much lighter.
Most applications email invoices directly to clients, provide different payment options and help maintain proper cash flow. This can make running a wholesale venture much more straightforward overall.
3- Wholesale Channel
 Shopify wholesale channel is a dedicated platform and a password-protected store that limits access to all but your exclusive customers. Only people with a wholesale store account can enter this site and carry out transactions, which makes keeping retail separate more manageable. Setting up a wholesale channel is very easy and here’s what you need to do:
- Purchase the Shopify Plus Plan as the wholesale channel is only available through that platform.
- Sign in to the Shopify admin using the staff or store owner credentials.
- Click the plus sign in the Admin page located next to the Sales Channels heading.
- Select ‘Wholesale’ from the Add Sales Channel menu list and click on ‘Learn More.’
- Choose ‘Add Channel’ and follow the detailed instructions provided by the Admin.
It takes very little time to create a robust, dedicated channel. You can enjoy benefits that can Shopify wholesale pricing, custom order processing, and more. This process is convenient, and there’s no need to create a separate platform for a wholesale store. Small to medium-size business owners will find this solution more suitable than creating a new website. It is also easier to manage, though it has fewer customization options.
4- Second Storefront
 Creating a second storefront is the best long-term solution for a thriving wholesale business. If you have a steady client base, receive bulk orders regularly, and want to provide a customized experience to wholesale buyers, it is a good idea to create a dedicated website. It doesn’t even require a lot of effort because you can just copy your existing retail site and customize it a bit to make it suitable for wholesale buyers.
A separate website will also provide a unique experience and allow business owners to tailor things like payment methods, shipping, tax, order quantity, etc. Many owners prefer keeping retail and wholesale sections of their enterprise separate.
However, this option isn’t without some drawbacks. You will need to spend more money to set up and maintain a wholesale website. Such a division also requires more work as you are tracking inventory as well as sales in two different systems. Businesses also need to make separate product lists for the retail and wholesale arms of their company.
Owners must consider both options carefully to determine if a separate store is worth the effort. If you have a growing wholesale business that brings in a lot of revenue, this is a worthwhile investment that will bring in rich dividends in the long term.
5- Point of Sale Set-Up
 Wholesale POS systems are different from retail ones. You need options for domestic and international shipping, different shipping loads, costs, delivery times, taxes, bulk order quantity options, payment options, and so much more. Fortunately, there are many apps like Tag Wholesale, Wholesaler, Supple Wholesale, etc., that allow business owners to set up an optimized POS system.
It is crucial to ensure your checkout process is as streamlined and efficient as possible. A quick and secure checkout improves user experience and will draw more clients to your store in the future. Integrating such apps can help you create a customized platform that is easy to manage and designed with wholesale businesses in mind.
A reliable POS system will help you complete more transactions and earn more revenue. Business owners should consider their options carefully and only integrate applications from reputable providers. Sometimes third-party integrations can compromise the performance of a website.
Shopify wholesale is a nuanced and efficient platform that helps businesses create a strong presence in this industry. If you have all the foundation elements in place, don’t hesitate to take the next step.
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