Case Study
Biltmore Avenue Family Dentistry – Growing Revenue from $850K to $3M+ with SEO
Client: Biltmore Avenue Family Dentistry
Industry: Dental Practice / Healthcare
Objective
Biltmore Avenue Family Dentistry partnered with Blackbelt Commerce to build a long-term, organic SEO program focused on increasing online visibility, improving search rankings, and driving measurable business growth. The practice’s goal was to move beyond referral traffic and begin capturing patients directly from Google search-without relying on paid ads.
Results Snapshot
| Metric | Before (2018) | After (2021) | Change |
|---|---|---|---|
| Annual Revenue | $850,000 | $3,000,000+ (projected) | +252% Revenue Growth |
| Referring Domains | 0 | 92 | +9200% Growth |
| Backlinks | 80 | 441 | +451% Growth |
| Organic Traffic | <100 monthly | 1,500+ monthly | 15x Increase |
| Traffic Value | <$200/month | ~$6,000/month | 30x ROI on Visibility |
| Health Score | Low | 92 (Green) | Fully Optimized |
Challenges
Before engaging with Blackbelt Commerce, the practice faced common digital roadblocks:
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Minimal Organic Visibility:
Organic traffic was under 100 visits per month, and referring domains were nonexistent.
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Limited Backlink Profile:
The website had only 80 backlinks and lacked authority in search engine rankings.
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Unoptimized Content Strategy:
No consistent content production targeting dental-specific keywords.
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Low Traffic Value:
Organic traffic yielded little measurable ROI, valued at under $200/month.
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Slow Growth in Revenue:
Annual revenue was steady but capped at -$850K in 2018.
The team needed a partner that could not only execute SEO but also translate traffic into revenue through a healthcare-specific content strategy.
Solution
BLACKBELT COMMERCE ROLLED OUT A COMPREHENSIVE SEO PROGRAM TAILORED TO DENTAL SERVICES, COMBINING TECHNICAL IMPROVEMENTS, CONTENT CREATION, AND ORGANIC LINK-BUILDING.
Our SEO & Content Marketing Approach
Before engaging with Blackbelt Commerce, the practice faced common digital roadblocks:
Technical SEO & Health Monitoring
- Improved site health to a consistent Health Score of 92 (Green)
- Resolved crawl issues, speed bottlenecks, and metadata gaps
Link Building & Referring Domains
- Grew referring domains from 0 to 92
- Increased backlinks from 80 to 441, building domain authority and trust
Content Strategy & Blogging
- Delivered keyword-optimized blog content written specifically for the dental field
- Researched patient-focused search terms and tailored articles to match intent
- Content was vetted by in-house doctors for terminology accuracy and clarity
Traffic & Keyword Growth
- Organic traffic rose from <100 to over 1,500/month
- Traffic value jumped from <$200 to $6,000/month, reflecting real demand
- Keywords now rank for competitive local and national terms in dentistry
Results
Since partnering with Blackbelt Commerce, Biltmore Avenue Family Dentistry has transformed its online presence and grown its revenue from $850K to over $3M+. The practice is now a top-ranked dental provider in its region, with consistent traffic, content-driven lead flow, and a high-converting website.
Their blog content not only attracts new patients but also builds trust by educating readers through keyword-rich, well-researched articles that speak to patient needs in plain language-while still being medically accurate.
Conclusion
This case proves that SEO and content marketing, when executed with precision, can outperform paid channels for healthcare practices. Through consistent link building, custom blogging, and SEO strategy. Blackbelt Commerce helped Biltmore Avenue Family Dentistry scale profitably, sustainably, and with full visibility into performance.