As an e-commerce business owner, you’re probably always looking for new ways to drive traffic and sales to your online store. There is no shortage of information about this online; the fact is, there is often too much information, and not all of it is accurate or delivered from reliable sources. Therefore, it’s easy to become overwhelmed and strike out in the wrong direction.Every business lives or dies by their marketing mistakes, and yet mistakes in business are often inevitable. The bottom line is that mistakes do not equal profit. If you want to increase revenue in your business quickly, you’ll want to avoid making false starts and marketing blunders.
The best way to avoid monetary loss through your marketing is through the help of a BigCommerce partner. They can help you generate targeted leads that easily convert to sales, without wasting any time or resourc?s.
Blackbelt Commerce is a Shopify expert and Shopify developer. Our aim is to make online stores more profitable and easier to use for both customers and BigCommerce website owners. If this sounds like something you could benefit from, we have some advice for you on how to increase your traffic and sales.
Build A Professional, Responsive Website
To quote Kevin Costner’s character in Field of Dreams, “If you build it, they will come.” This is only partly true when it comes to your website. As the actual creation of your site and its promotion go hand in hand. One cannot exist without the other. It goes without saying, though, that even the strongest marketing strategy won’t work unless your site is worth visiting. You have a total of around 0.8 seconds to make an impression with your homepage,. If it takes too long to load or is visually cluttered, you’ve lost a potential conversion.
How Blackbelt Commerce Can Help
With plenty of professional BigCommerce themes to choose from, we’ll work with you to create a fully customized storefront for your business. You can select one of our BigCommerce templates or use your own to showcase your brand. We will provide ongoing BigCommerce support as you grow.
We will provide BigCommerce design and development services to make sure your site is not just visually stunning, but also optimized for search engines and maximum conversion results.
“When a designer gives you a bill, what do you see it as? An expense, right? When a designer gives me a bill, I see it as an investment. For me, it is something that appreciates and helps your business grow,” Neil Patel – Founder of KISSmetrics, Crazy Egg and Quick Sprout
The bottom line is visuals matter. The Shopify image gallery allows you to create a responsive portfolio of images on your page. You can showcase your products in the best possible light.
Search Engine Optimization
Before people can visit your online store, they need to be able to find your website and know what you’re selling. Shopify SEO is perhaps the most effective way to increase traffic to your site. It’ll be the most effective if it is done professionally. Again, there is so much misinformation online about SEO. There are also plenty of shady companies using black hat tactics. You should always outsource to a reputable company.
A professional SEO consultant will optimize your Shopify store by covering all the customer touchpoints on your site and making them easy for Google (and other search engines) to read. E-commerce SEO tactics may include:
- Keyword research
- Site architecture
- On-page SEO
- Off-page SEO
- Technical SEO
- E-commerce content marketing
- Link-building
- Optimized video
- Coding/development
It’s also worth bearing in mind that link building is one of the most crucial aspects of SEO, and this is something you can either outsource or do yourself, though there are many elements to the practice. Organic, off-site link building may include commenting on other blogs and guest posting on other sites or using the Shopify affiliate app to earn customer referrals.
Leverage Content Marketing and Social Media
In addition to affiliate marketing and link building, you’ll also want to leverage content marketing and social media. This might mean hiring a freelance writer to create regular blog posts for your site or filming interactive product videos.
Don’t make the mistake of thinking that just because your site sells a product, it doesn’t need content. Above all, high-quality content is great for SEO. It will help you build trust with your customers by putting a voice to your brand.
You may also decide to hire a social media marketer to take care of your social channels. Using platforms like Facebook, Instagram, and Twitter, you can share a Shopify discount code, post your content, and generate targeted traffic to your site through ads.
Social media is also a great way to provide Bigcommerce customer service. Not only does this negate the need for telephone or email responses, but it also makes your business available 24/7 allows customers to reach out at any time of day.
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