Starting up an e-commerce store is relatively easy. However, there are many technical and hardworking aspects you need to include and be savvy about. You cannot open up shop, as the phrase goes, and expect people to arrive at your virtual storefront without any nudge. SEO makes the world go round. Especially in the world of a business owner, but so does your e-commerce store’s overall aesthetic and which plugins you make use of. Here are the 3 methods you should utilize if you want to drive traffic to your e-commerce store’s front door.
1: Customize Your E-Commerce Store
The best ways to increase your traffic to appeal to your customers is by streamlining your e-commerce store easy to use, navigate, and to look at. Doing this you will be able to maximize both outreach and potential with a responsive store.
By building an e-commerce store that effectively offers customers a more personal experience, you will find customers more likely to return due to the service they are receiving.
- Theme customization: For most effective impact, your website should be accessible and tailored to the customer. To achieve this, one factor to consider is theme customization. It can be provided through Shopify experts with experience in developing unique themes to highlight the best features of your brand. If your website is the main format for showcasing your products to potential clients, it is worth contacting a Shopify developer who can help with everything from menus, image layout, and how the content is placed Your content placement is ideal when it comes to appealing to Google’s bots.
Customization doesn’t come easy. You need to know your brand inside and out. You need to know the best ways to implement your own mark without going overboard. By utilizing the knowledge and expertise of Shopify and Big Commerce developers, you can discuss how you wish your brand to come across and the best ways to get the message across. Do you want a funny tone of voice, or are you hoping to come across as an authority figure?
Areas of your e-commerce store you can customize include:
- Your image gallery.
- The content you publish.
- Color schemes.
- SEO techniques.
- Social media integration.
- Navigational layout.
2: Utilize SEO Techniques
A term we should all be familiar with is SEO or Search Engine Optimization. It works by optimizing your content through the use of keywords and specialized organic content that drives more traffic to your website.
You might be wondering the best way on how to improve SEO on your site. Through the right resources, you will be able to see an increase in traffic. Since you’re targeting a relevant demographic, you’ll experience more checkout rates as well.
Good content is at the heard of a good SEO campaign. You can implement the right Shopify SEO strategy by including the following:
- Relevant content.
- Well-research and interesting articles.
- Correct grammar and spellings.
- An interesting take on topics that have already been discussed.
- A mix of evergreen and topical content.
- Sharing across social media platforms.
- A mix of layouts: infographics, videos, blog posts, long form.
You need to ensure your content is keyword-rich without keyword stuffing. This should be implemented through your on-site and off-site content. If you’re ever stuck on what your content should be striving to do, the following quote is rather insightful:
“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.” – Jolie Miller
3: Use Apps To Your Advantage
Nowadays it’s all about apps and plugins. Proper usage of apps can see a boost in interest and traffic to your website. Third-party application integration can be offered to our customers. Shopify has a large variety of useful apps for you to utilize in your e-commerce store. If you’re unsure on how to implement the right plugins into your e-commerce store, here are the best Shopify examples with regards to the apps and plugins you should consider integrating into your store.
- Marketing and Conversion Apps
Boost Sales is an upselling and cross-selling app that shows customers relevant products that complement what they have already placed into their basket. What’s more, MailChimp also helps with all your email marketing woes, by automating your personalized emails.
- Shipping Apps
Shipping Tracker sends out automatic email and SMS notifications to your customers so that you can provide peace and mind to your customers. You can also integrate Shipping Rates Calculator Plus, which offers a geolocation calculator to your store.
- Accounting apps
Syncs you QuickBooks with your Shopify store by using Intuit QuickBooks Online, or use Xero that helps sync your Shopify orders to your Xero account for a seamless financial report. Webgility Unify Online is also a virtual bookkeeping software designed with e-commerce in mind.
With apps and plugins, you’re improving the customer experience and making it more likely for return customers to come back to you again and again.
There are various ways you can optimize your website to ensure you are gaining as much traffic as possible and increasing your visibility to the right customers. Through effective website design and theme customization, your website will immediately appeal to the correct clientele. Add to this a well-developed SEO strategy to optimize content and gain exposure through web searches. Your website will be primed to see an increase in both momentum and popularity.
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